DIGITAL MARKETING SPECIALIST CON INGLESE

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data, and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. Our team of thinkers, builders, creators, and problem solvers are over 1,000 strong, across 20 markets around the world. As an Senior SEO Consultant, you will operate within this innovative ecosystem, leveraging data and technology to drive impactful client solutions.
We are looking for a skilled Digital Analytics & CRO Consultant to lead projects for our high-profile clients. We offer a dynamic work environment where collaboration and innovative digital marketing solutions are at the forefront.
Proficiency in developing and conveying CRO and Digital Analytics strategies in simple terms.
Daily use of Adobe Analytics and Adobe Target.
Daily use of Google Analytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis.
Daily use of tools for user experience intelligence (Contentsquare, Hotjar, Clarity, Lucky Orange…).
Hands-on experience with Javascript, HTML, CSS.
Knowledge of UX/UI principles and best practices.
Fluent English language skills, both spoken and written.
Fluent Italian language skills, both spoken and written.
Creative problem-solving and thinking outside the box.
Experience with niche digital analytics tools (Piwik Pro, Piano Analytics...)
Experience with data visualization tools (Looker Studio, Tableau, Power BI…)
Experience with Data Analysis in Python or R.
Daily use of Adobe Analytics and Adobe Target.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
That's why we’ve adopted a hybrid approach.