Head of Marketing (m/f)

Marketing Manager

Breganze, IT

Workplace Type: Hybrid/Remote

Important Notice: Please submit your application/CV in English.

Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are seeking a Marketing Manager to lead regional sales and marketing initiatives. This role involves driving promotional activities, supporting product positioning, and ensuring consistent brand communication across channels. You’ll manage digital campaigns, training programs, and local events, while analyzing customer feedback and optimizing performance.

To Lead the digital transformation, you’ll implement sales processes, manage lead capture, and maintain customer databases. Conceives and implements all sales and marketing promotional activities in the region. Supports Marketing Communication (MC) in developing B2B2C brand communication and ensures consistent cross-media implementation for a unified Fendt presence.

Actively involved in creating and regionally implementing (digital) campaigns, including success reviews. Adapts and implements marketing training concepts to suit regional needs. Defines and executes local Sales & Marketing training via Sales Engineers. Plans and supports local DEMO activities for the Full Line, product launches, fairs, and field days.

Analyzes customer satisfaction surveys (NPS) and initiates actions to improve results. Plans and reviews regional Advertising & Sales Promotion (A&SP) budgets in coordination with MC.

Acts as the regional interface for Digital Transformation Programs, implementing digital sales processes (lead to order) and system landscape. Ensures a consistent dealer and customer master database.

Holds professional and disciplinary responsibility for subordinate A&SP Managers and Sales Engineers, including task planning, development, motivation, and performance assessment. Previous marketing experience preferred, ideally within agricultural, grounds care, or similar equipment industries. Ideally educated in Agricultural Business Management, Economics, or Marketing.

Solid understanding of the agricultural machinery business. Excellent oral and written communication skills. Demonstrated business and commercial acumen.

Fluent in English; Spanish language skills are a plus. Willingness and availability to travel up to 50%.

Balance of work, family and free time due to flexible working time.

Private health insurance with partial coverage of medical expenses.

Customers know they can count on Fendt for the highest quality, most technologically advanced and most efficient equipment available, on or off the farm. AGCO is a global leader in design, manufacture and distribution of agricultural machinery and precision technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands like Fendt®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world.

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