TECHNOLOGY AND DIGITAL MARKETING SPECIALIST

Digital Marketing Specialist
Baker Hughes is a global energy technology company serving the oil and gas sector across more than 120 countries.
Supporting the development and implementation of the marketing plan in line with the business & strategic objectives.
Working closely with the product management team and solution architects – planning and developing demand generation campaign plans and tactics, complete with supporting campaign assets.
Developing and executing thought leadership and content development plans.
Developing, executing, and supporting sales enablement, in collaboration with product management and commercial teams, through the creation of activation assets (external) and empowerment assets (internal readiness).
Supporting market research and go-to-market planning to ensure Baker Hughes’ Gas services digital achieves a strong product‑market fit to deliver success and market acceptance.
Experience in database marketing – nice to have.
Have a Master’s degree from an accredited university or college, or a high school diploma / GED with at least 5 years of experience in Marketing.
Minimum of 5 additional years of experience in leading Commercial or Product Marketing initiatives.
Have the expertise or good understanding of the various aspects of marketing – an advantage, including demand generation, content management, digital marketing, brand marketing, and communications.
Strong oral and written communication skills.
Ability to coordinate several projects simultaneously. Comprehensive private medical care options.
Safety net of life insurance and disability programs.