Digital Marketing & Media Specialist

Rapid shifts in technology have dramatically changed the way people interact and engage with brands. fifty-five is a new kind of data company that helps brands leverage data to improve marketing, media, and customer experience through a combination of specialized consultancy and technology services.
As the strategic data pillar of The Brandtech Group, we offer services that combine strategy consulting, cloud services, media consulting and customer experience.
We are made up of over +320 digital experts. Digital consultants, tracking and media specialists, engineers and data scientists all work in close collaboration to provide senior-level marketing consultancy and technical support to our clients, in every type of industry, all around the world.
As a partner to advertisers from data collection to activation and exploitation, we help organizations become truly omnichannel entities that control the efficiency of their digital ecosystem and its synergies with the physical world.
We are looking for a Digital Analytics Consultant to join our new Milan-based consulting team. This is a varied role which spans across website architecture, UX analysis, media advisory and digital strategy. As a Consultant at 55, you will be working on marketing analytics and marketing activations as opposed to setting up and optimising campaigns, so we therefore are seeking applicants with some prior experience in marketing or web analytics.
Working as part of a small, collaborative team, you will play a key role in delivering fifty-five\'s data-led projects to multiple, big brand clients across industries such as luxury, automotive, retail and beauty. These projects will be driven by client objectives relating to data collection, customer acquisition, onsite conversion optimisation and media-mix optimisation and you will be required to promote a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions.
You will report to the Head of office and work alongside other Consultants and technical experts such as Tracking Specialists, Cloud Engineers and Innovation Experts. Led by the Senior Consultant, you will contribute to the timely & professional delivery of our projects. Examples of the sort of project work you will be part of delivering within the first year of your role include but are not limited to; the creation and monitoring of complex dashboards aimed at aggregating findings from numerous data sources; the evaluation of client’s existing marketing channel mix and the recommendation of the most suitable attribution model; the implementation of cookie consent management solutions to obtain users consent for data collection, martech audience review and architecture recommendation. Delivering high quality outcomes for a variety of projects in the Ad Tech and Web Analytics space, working in a client-facing position, supported by a team of technical specialists
Meeting client’s requirements within the agreed deadlines, keeping track of the necessary tasks for each project and liaising with the relevant owners internally and externally; foreseeing and escalating issues / risks as appropriate
Developing a sharp, operational expertise regarding web analytics and media-buy topics
Approximately 1 year of experience in web / marketing analytics (preferably as a business analyst/ data analyst/ marketing analyst, or with experience in paid media buying)
Native or bilingual english is mandatory
Analytical mindset, keen to apply data to challenges
Flexible, versatile and works well under pressure
Strong interest in new marketing technologies & the digital industry
Continuous (and certified) training on the digital ecosystem and technologies (initial training for all new employees, followed by recurring training sessions)
The flexibility to work remotely for part of the week - this will continue post Covid