District Account Manager
AstraZeneca
The Regional Account Manager (RAM) is responsible to inform healthcare professionals and other members of the healthcare community about the characteristics of Alexion medicinal products and to understand with them the pathology and patients journey dynamics in context or rare therapeutic areas. The RAM will develop value-adding activities in collaboration with key opinion leaders to maximize access to medicinal products within key accounts/hospitals identified in the Region. The position requires a person who has deep knowledge of pharmaceutical products, strong business acumen, an entrepreneurial mindset and the ability to work collaboratively within a complex hospital account environment.
Establish and maintain valuable business relationships with key decision makers in priority accounts
Develop insights-based account plans for all top accounts/treatment centres. Account plans include key decision maker prioritization and in-depth situational analysis e.g. Set clear strategic objectives (i.e. listing in hospitals/SOP inclusion, treatment experience) and develop account win-win value propositions (e.g. commercial events) based on regional situational analysis and customer insights
Act as a driver in leveraging all company’s specialized expertise cross-functionally in defining operational plans and tackling account-level priorities
Lead development and implementation of customer-focused and patient-centered tactics and activities within the territory in cross-functional partnership with internal stakeholders and teams, such as Marketing, Medical, Market Access, Patient Advocacy, to address challenges in the market in order to help more patients. Examples include but are not limited to running promotional/educational meetings, supporting local symposia and hospital meetings, providing promotional literature and connecting external experts.
Self-dependent planning, organization and execution of multiple digital activities for optimal customer experience and engagement e.g. email, virtual promotional meetings and customer engagement, innovation tools that increase the number of touch points with our customers
Collaborate with Alexion Market Access experts to support local hospital funding processes
Inform about Alexion medicinal products to Healthcare Professionals and members of the Healthcare Community within legal and ethical boundaries, according to D.Lgs219/2006, Farmindustria Code of Ethics and Alexion’s marketing and sales strategy
Be a living example of great cross-functional collaboration and teamwork i.e. Marketing, MSL, Market Access
Timely and complete reporting and presentation of account plans including KPIs to senior positions and accurate maintenance of the CRM database
Represent their territories in regular territory reviews and account plan discussions
Obey data protection law according Alexion’s policy and follow Alexion’s SOPs and compliance policies
Lgs219/2006 “Requirements for Medical Scientific Information”
- Track record of achievement managing sales territory in a highly specialized area of medicine
- Must have established industry network and relationships within territory
- Excellent communication skills – both verbal and written
- Strong business, analytical and clinical acumen. Must have ability to travel as required
- Should have ability to attend, understand and participate in international meetings conducted in English.
- We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law.
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