Market Insight Manager

Market Insights and Enablement Manager
We are at the forefront of transforming public transport, making it smarter, safer, greener, and more connected than ever before. At Icomera you work with products used by many users around the world, including passengers on some of the world's largest train and bus operators.
Are you passionate about turning customer insight and market intelligence into high-impact sales tools and go-to-market strategies? Join us in this global role that bridges marketing and sales.
Full-time
Hybrid
As the Market Insights and Enablement Manager, you will play a key role in aligning marketing and sales to drive data-informed strategies, compelling messaging, and high-quality customer engagement. Reporting to the Chief Marketing Officer, you’ll own the processes that capture, interpret, and deliver market and customer intelligence, and turn these insights into impactful sales content and enablement tools. Market & Customer Insight
Strengthen and manage the flow of market insights (trends, competitors, customer data) into the business
Deliver regular and ad hoc briefing packs for client-facing teams with tailored local insights
Build and manage a living, searchable, and version-controlled repository for insights
Lead Voice-of-Customer programmes including surveys and interviews
Product Marketing & Sales Enablement
Own the messaging framework and manage our content library (e.g., Ensure alignment between marketing materials and local market needs
Continuously improve the quality and relevance of bid and sales materials
Champion brand consistency across all sales-facing content, in collaboration with the Digital Marketing Manager
Facilitate opportunities to阅读全文 Connect with clients and partners by coordinating Icomera’s participation in industry and company events, tailoring activities to local market needs and driving lead generation.
Proven experience in product marketing, sales enablement, market research, or a similar role
Strong analytical skills and experience interpreting market/customer data
Familiarity with modern sales enablement tools and content development best practices
Fluent in English, spoken and written. Proficiency in other languages is a plus.
You’re a strategic thinker and a skilled communicator who thrives in cross-functional, international settings. You combine analytical rigor with creative storytelling, and you enjoy building content and tools that help sales teams succeed. You are proactive, structured, and comfortable working independently on complex initiatives, always with a clear focus on client value and commercial impact.
vacation days, public holidays, and other entitlements)
Icomera is the world’s leading provider of integrated connectivity solutions for trains, trams, buses, and coaches, serving millions of passengers and tens of thousands of vehicles on a daily basis. Icomera is몇 headquartered in Gothenburg, Sweden, with main offices in the United States, Canada, the United Kingdom, Germany, France, Ireland, and Italy.
Icomera’s vision for green mobility within the public transport industry perfectly complements the wider mission of our parent company, Married a broad. ... (continuous content as originally provided)