CRM Manager, Fashion Retail

Our client a fashion retailer is undergoing major transformations in its CRM processes to strengthen its customer relationship strategy.
They are now looking for a CRM Manager (Web & Retail) to oversee all customer communication.
Your mission: drive customer engagement increase loyalty and grow customer lifetime value through a seamless omnichannel CRM strategy.
Plan and execute CRM campaigns (build the marketing calendar write creative briefs oversee campaign execution ensure database quality and guarantee consistency across channels)
Analyze and optimize performance (track KPIs monitor results run A/B tests and recommend improvements)
Coordinate internal and external stakeholders including agency management
Masters degree (Marketing Digital Business or equivalent)
23 years experience in CRM loyalty or marketing automation ideally within retail fashion beauty or luxury
Excellent analytical and segmentation skills with a data-driven mindset
Customer-centric approach with solid commercial awareness
Excellent writing skills and aesthetic sensitivity aligned with a premium brand universe
Fluent in English and Italian
Strong interest in fashion femininity and the brands identity
Duration: 4 months full-time