Marketing and Product Specialist

At ABB, we help industries outrun - leaner and cleaner. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. In this role, you will have the opportunity to implement and execute product marketing strategies in the assigned area to achieve business objectives in alignment with the global product strategy. You will work closely with Sales and Marketing Communications to strengthen market positioning and support the full lifecycle of the product portfolio.
Each day, you will evaluate market and competitor trends, support the sales organization with market insights and product knowledge, and contribute to communication plans and promotional activities to increase brand visibility and generate business opportunities.
The work model for the role is: #LI-Hybrid
Implementing the product marketing strategy in the assigned area/segment, defining and communicating product value propositions and positioning in line with the global strategy.
Supporting the creation of business plans and defining local pricing strategies.
Coordinating market analysis with the Sales team, defining forecasts and marketing plans.
Providing sales support through technical and commercial training, materials, and tools.
Proposing and implementing approved communication plans in alignment with the Marketing Communications Manager and within assigned budgets.
Generating leads through advertising campaigns, sponsorships, and promotional activities, with a strong focus on digital channels.
Developing creative concepts for communication materials, ensuring compliance with brand guidelines.
Organizing events and trade shows to strengthen brand presence and support business activities.
Preparing promotional materials for industry media and managing the creation of brochures, catalogues, and digital content.
You are highly skilled in product marketing tools, digital marketing methodologies, and market analysis techniques
You are highly adept in marketing tools, CRM systems, and digital communication platforms
Strong analytical mindset to interpret market data and define product strategies
Creativity and communication skills to develop impactful campaigns and brand-aligned materials
Degree in Marketing, Economics, Engineering, Communications, or a related field.
You are comfortable communicating in English

Structured career paths, individual development plans, opportunities for internal mobility, including international roles, technical and managerial training programs, mentoring and access to global learning platforms
Flexible working hours, hybrid work options, and a strong focus on work-life integration.
Employee Support: free services like psychological help, wellness coaching, and emotional support for employees and their families.
ABB Motion Service Division serves customers worldwide by maximizing uptime, extending product life cycle and enhancing the performance and energy efficiency of their electrical motion solutions. The Division is leading the way in digitalization by securely connecting motors and drives, increasing operational uptime and improving efficiency. The services offered make the difference for our customers and partners every day by helping keep their operations running profitably, safely and reliably.