Web Frontend Engineer

Are you a Web Experience Engineer expert in AI-driven personalization and modern digital experiences ? Reply is a company that specialises in Consulting, Systems Integration and Digital Services with a focus on the conception, design and implementation of solutions based on the new communication channels and digital media. Reply partners with key industrial groups in defining and developing business models made possible by the new technological and communication paradigms such as Artificial Intelligence, Big Data, Cloud Computing, Digital Communication, the Internet of Things and Mobile and Social Networking.

You will contribute to projects where content, data, and AI work together to enable intelligent, personalized digital experiences. You will design and develop modern web experiences for enterprise digital platforms, with a strong focus on frontend quality and scalability. You will integrate frontend solutions with RESTful services and collaborate with Java-based backend systems that support data-driven and AI-enabled capabilities. You will use enterprise platforms such as Adobe Experience Manager, working within ecosystems that enable AI-driven personalization, intelligent content orchestration, and modern Content Supply Chain workflows, supported by tools like Git and modern JavaScript frameworks. You will work with semantic HTML, CSS, and JavaScript to build scalable and high-performing web components for enterprise platforms.
You will work in a multidisciplinary team including frontend and backend developers, designers, and solution architects. A Bachelor’s degree in Computer Science, Software Engineering, or a related technical field.
Proven experience in frontend web development, with solid knowledge of semantic HTML, CSS, and JavaScript. Basic experience in frontend–backend integration through RESTful APIs, supporting data-driven and personalized experiences. Familiarity with Java backend environments (J2EE, Spring Boot) at integration and API level. Experience with version control systems, especially Git. Good command of English, both written and spoken (minimum B2 level).
Experience with JavaScript frameworks such as AlpineJS (preferred), React, or Vue. Experience with Adobe Experience Manager (AEM Sites) or other Java-based CMS platforms. Exposure to projects involving personalization, data-driven interfaces, or AI-enabled digital platforms. Knowledge of ES6+ and TypeScript. Previous experience working in Agile environments.
Curiosity, willingness to learn, and interest in emerging topics such as AI-driven digital experiences. Hundreds of small units with their own projects and teams. Even though it still may look unreal.

Reply is committed to embracing diversity and creating an inclusive work environment by valuing the uniqueness of people regardless of age, gender, sexual orientation, religion, nationality, or disabilities as protected by Italian Law (L.Furthermore, Reply is committed to ensuring a fair and accessible selection process: to help you during the recruitment process, please let us know of any kind of support you may need.