Senior Business Strategist

At Capgemini Invent, we believe difference drives change. As inventive transformation consultants, we blend our strategic, creative and scientific capabilities, collaborating closely with clients to deliver cutting-edge solutions. Join us to drive transformation tailored to our client’s challenges of today and tomorrow. Informed and validated by science and data. Superpowered by creativity and design. All underpinned by technology created with purpose. Verifichi qui sotto se possiede i requisiti per questa opportunità e, in tal caso, invii la sua candidatura il prima possibile.
As a Senior Consultant in CX Transformation at Capgemini Invent, you will be responsible for the design of omnichannel services and customer journeys, define CRM and Customer Value Management strategies, and leverage Generative AI to improve campaigns and engagement. You also support marketing digital‑transformation roadmaps and collaborate with cross‑functional teams to ensure strategic alignment.

Design omnichannel services and journeys, integrating physical and digital touchpoints.
Define and implement CRM and CVM (Customer Value Management) strategies
Apply Generative AI to optimize campaign processes, content creation, and customer engagement.
Support the definition of digital transformation roadmaps for marketing.
Collaborate with cross-functional teams (IT, Sales, Operations) to ensure strategic alignment.
Conduct benchmarking and market analysis to identify trends and opportunities.
In-depth knowledge of CRM and CVM, including leading platforms (Salesforce, Adobe, etc.).
content personalization, automation).
Notes : Fluent English (spoken and written). We recognize the importance of flexible work solutions to support you. Whether it’s remote work, flexible hours, or both, you’ll find an environment that promotes work-life balance;
At the heart of our mission is your career, with professional development paths designed to help you explore a world of opportunities;
We are committed to fostering social responsibility by creating an inclusive workplace where diverse talents are valued. Diversity is a cornerstone of our corporate culture, enriching our work through different experiences, cultures, ethnicities, communication styles, and behaviors.
We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. Make it real | Now!

The job offer is intended for both sexes in compliance with Legislative Decree 198⁄2006. Additionally, we pay attention and sensitivity to future resources belonging to protected categories, pursuant to articles 1 and 18 of Law 68⁄99. Personal data will be processed in accordance with the provisions contained in EU Regulation 679⁄2016.