Global CRM & Customer Engagement Ecosystem Adoption & Value Manager

ppAngelini Pharma is seeking a Global CRM Customer Engagement Ecosystem Adoption Value Manager to lead the global adoption, implementation, and value realization of its Next-Generation CRM Customer Engagement Ecosystem. This strategic role will drive the transformation from legacy CRM platforms to the Veeva ecosystem, ensuring business readiness, user engagement, operational excellence, and measurable business impact across global and local markets. /ph3Key Responsibilities /h3pIn this role you will lead the effective adoption and coordinated implementation of the Next-Gen Customer Relationship Management (CRM) Customer Engagement Ecosystem (CEE) powered by Veeva Vault CRM Suite, Veeva Engage, Campaign Manager, PromoMats, CLM, Approved Mail, Mass Email, websites and AI-powered capabilities across global and local teams, while ensuring continuity and value generation from the current SAP CRM platform (CH business). /ppYou will be the primary implementation support partner, leading structured change management, adoption and enablement initiatives, to accelerate CRM CEE transformation programs. /ppCoordinate the phased rollout of the Veeva ecosystem, the parallel run and decommissioning of legacy systems, and serve as the company’s key point of reference for all CRM and CEE transformation initiatives. /ppAs Global CRM Customer Engagement Ecosystem Adoption Value Manager, you will: /pullibLead end-to-end implementation support for the Veeva Vault CRM program /bacross Angelini organization: coordinating readiness assessments, go-live planning, hypercare support and post-launch stabilization in close partnership with Business Operations Sr Managers. /liliAct as the business bowner of the CRM CEE transformation programs /b, ensuring alignment between business objectives and technology implementation. /lilibDrive digital transformation /b to enhance customer experience, baccelerate business growth /b, and improve boperational efficiency. /b /lilibEnsure SAP CRM continuity and optimization /b for the CH business, ensuring operational stability, user support and future enhancements across CRM CEE environments. /lilibDefine, track and report adoption KPIs: /b platform usage rates, call recording compliance, data quality scores, PromoMats/MLR cycle time, Campaign Manager activation rate, omnichannel channel mix, and AI feature uptake, providing dashboards to senior leadership. /lilibDrive value extraction initiatives /b: identify and scale affiliate best practices that leverage CRM, content, campaign, and journey AI capabilities to improve HCP engagement quality, effectiveness, and commercial ROI. /liliPartner with CommOpsEx, ID, Medical, Franchise, Legal Compliance teams to align adoption and implementation programs with global and local brands objectives, MLR requirements, consent management frameworks, GDPR, and commercial priorities. /li /ulh3Qualifications: /h3ulliBachelor's degree required. Master's degree preferred in Business, Marketing, Digital transformation, Life Sciences, or related disciplines. /lili5+ years in CRM, customer engagement, commercial excellence, or digital transformation in pharmaceuticals or life sciences. /liliStrategic vision combined with a hands-on approach with Veeva CRM/Vault CRM or equivalent pharma CRM platforms. /liliProven experience building and scaling digital capability across global commercial organizations in complex, multi-market environments. /liliStrong understanding of field force automation excellence, marketing automation processes, and pharma compliance requirements (MLR, GDPR). /liliData-driven mindset: experienced in defining adoption KPIs, building reports/dashboards, and translating usage data into commercial improvement plans. /liliExperience building communities of practice and champion networks in matrix, multi-affiliate organizations. Management of cross-functional projects involving internal teams and external partners. /liliFluency in English /li /ulpThe salary for this role starts from €53,600 gross per year, depending on experience and location. The offer is determined based on gender-neutral criteria, including relevant skills, competencies, and experience. /ppAngelini Pharma is an equal Opportunity Employer. We believe that diversity is a huge value that contributes to individual and company success. We are committed to create a diverse and inclusive environment. /p /p #J-18808-Ljbffr