Brand Manager
Lesaffre Iberica SA
Gnosis by Lesaffre is willing to reinforce its marketing team with a new strategic position as Brand Manager to ensure the profitability and growth of a portfolio of products in the short, medium, and long term.
In a changing market, the candidate will ensure the profitability of the brands(s), manage the 4Ps of his/her product portfolio. To ensure sustainable growth of his/her brand(s), he/she will adapt the offer to market evolution, aligning it with customer needs and strategy of the Global Gnosis Portfolio.
The candidate will manage one or several Active ingredient portfolio brands (K2 vitamin, Nutra botanicals, glutathione, folates, SAMe…).
He/She will report to the Global Category Manager.
Main missions
- Is responsible for his/her brand portfolio profitability.
- Develop the 4P’s of his/her branded products.
- Build competitive intelligence around his/her branded products.
- Contribute to the definition of the Target Product Profile for in-market product development.
- Define the Ideal Customer profile(s) based on customers and consumers insights.
- Establish and manage the brand platform of his/her product in strong collaboration with the Category Manager, the communication Team, and the Operational Marketing team.
- Define the pricing guidance of his/her brand(s).
- Identify key levers of growth for his/her Branded Product(s) (Market access, application, formulation for his/her product).
- Engage with customers and identify range extension opportunities.
- Manage his/her product portfolio.
- Support the Category Manager in building the Strategy for his/her in-market Branded product
- Coordinate OPERATIONAL PLAN (cross-functional plan within the BU).
- Establish and drive the Product Performance Analysis of his/her brand(s) in strong collaboration with finance, customer experience team, Global Operational Marketing, and sales team.
- Pilot or contribute to profitability optimization projects for his/her Branded products.
- Establish the Launch Marketing package for new products coming from the Strategy and Innovation team.
Offerta di lavoro pubblicata 5 giorni fa
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