Performance Marketing Specialist

The Performance Marketing Specialist is responsible for coordinating Performance activities for the brand under his/her responsibility.

The main purposes of this role are:

• implementing and coordinating Digital Performance Marketing activities in line with revenue forecasts, monitoring costs and performance of the platforms.
• guarantee correct production of reports aimed at business development

Key responsibilities:

• Coordinates the Digital performance marketing activities of the Brand under his/her responsibility, in a multilingual, multicountry and multicurrency context
• Develops and execute comprehensive omnichannel strategies to bolster brand initiatives, including those focused on generating leads and driving in-store traffic. Synthesizes and shares the results with an omnichannel vision
• Participates in the definition of B2C budgets, verifying their sustainability considering the turnover forecasts and monitoring costs and performance of the platforms
• Participates in the definition of seasonal media plans and coordinates B2C activities according to short, medium and long-term e-commerce objectives
• Always on cooperation with the creative team to brief high-converting ads, the possibility of activating A/B tests, surveys, creative and copy tests to improve campaign performance
• Participate in the phases of contractual negotiation and supplier coordination (media agencies, creative agencies, software providers)
• Defines specific reports and analyses, aimed at identifying opportunities for optimization and business development
• Works closely with internal business teams to increase the results and performance of campaigns and with the Tech Team to ensure tracking (tag Manager, Pixels, API).
• Promotes the development of role learning through proactive, team and digital, aimed at innovation and improving the effectiveness/efficiency of one's Responsibilities°°°
• Promotes, adopts, develops the use of digital technologies within one's function in relation to both process management and relationships with internal and external interlocutors involved in the business
• Adopts behaviors and promotes operational/cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community°°°

Qualifications

A degree in Marketing, Economics, or Communications, paired with 3–5 years of experience in Performance Marketing (ideally within the fashion, luxury, or agency sectors).

Proficiency in SEA and affiliation programs, with a strong command of Google Ads, Meta, TikTok, and Pinterest Ads Managers.

An analytical approach to GA4, Tableau, and Looker, focused on identifying patterns and growth opportunities within the numbers.

A proactive and organized mindset, with the ability to manage projects smoothly and engage effectively within a team environment.

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