Digital & Social Corporate Content Senior Specialist at Barilla Group

About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence. Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa. Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion. Are you ready to add your unique flavor to our journey?

Job purpose

We are looking for the next Digital & Social Corporate Content Senior Specialist. The role reports to the Corporate Digital Content Manager, supporting the execution of the corporate digital content strategy across key digital touchpoints, including corporate social media channels and the company website, ensuring alignment with business priorities, global narratives, and corporate positioning.

Job description

The role contributes to the development and management of an integrated editorial content plan, coordinating with internal stakeholders and external agencies to support content production, delivery, and quality.

Responsibilities

• Support the execution of the corporate digital content strategy: contribute to the deployment of the content strategy across all digital touchpoints (corporate social channels, website), ensuring alignment with company priorities and global narratives.
• Support the development and management of the editorial content plan: assist in planning and implementing an integrated editorial calendar, coordinating internal stakeholders and external agencies for content production.
• Monitor corporate digital channels performance: support the monitoring of performance, engagement, and KPIs, contributing to reporting and identifying insights for improvement.
• Ensure consistency and coherence of corporate messaging: contribute to maintaining consistency of tone of voice, messaging, and storytelling across all content, in line with corporate strategy and positioning.
• Support internal engagement and activation initiatives: contribute to the development of content for engagement initiatives, supporting alignment of employees on key priorities.
• Support the coordination of external agencies and content workflows: assist in managing external partners (creative/media agencies), ensuring timely delivery and quality of content under supervision.
• Contribute to digital innovation: stay updated on new formats and tools, contributing to experimentation to enhance communication effectiveness.
• Internal stakeholders management: Group Legal, Compliance & Communication team
• External stakeholders management: creative agencies, digital partners, advertising agencies, content agencies, content creators

Requirements

• At least two years of experience in corporate communications, communications and social media, or digital content management
• Degree in Communications, Marketing, Communication Sciences, or a related field
• Fluency in both English and Italian
• Strong written and verbal communication skills
• Results-oriented and proactive mindset
• Ability to work effectively in complex and international environments
• Creative thinking and problem-solving skills
• Strong teamwork and collaboration skills

Compensation Package

The gross annual base salary (RAL) offered will be no less than € 34.000, in accordance with the provisions of the applicable National Collective Bargaining Agreement (CCNL Industria Alimentare) The Company is committed to offering a competitive compensation package and, following the selection process, may propose a final gross annual base salary above the stated level, commensurate with the candidate's experience, skills, and qualifications The position's compensation package also includes a variable component and a competitive welfare and benefits offer. Further details will be provided at a later stage and will be subject to the applicable Company policies.

Additional info

Full-time and permanent contract Location: Parma HQ

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law.

Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.