Paid Media Expert

Overview

As a Paid Media Expert at ING, you will shape and implement the digital performance strategy across all paid channels to drive scalable growth. You'll join a multidisciplinary team to optimize campaigns, testing, and measurement, aligning with SEO, content and CRO to deliver a unified growth agenda. You'll balance quick wins with building long-term structural growth, partnering with product, sales and brand to maximize impact. Expect a hands-on role with a strategic backbone and a focus on data-driven results.

Retribuzione / Benefits

• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Training and development opportunities

Responsabilità

• Own end-to-end paid performance execution across all channels, from setup to bidding optimization
• Lead performance reporting and forecasting to meet budget pacing and ROI targets
• Design and run a structured testing roadmap (creative, audience, bidding) to improve efficiency
• Ensure correct tracking and measurement infrastructure across campaigns
• Challenge agency partners to drive smarter, faster delivery
• Collaborate with SEO, content and CRO to align on growth objectives
• Partner with product, sales and brand to maximize impact

Requisiti fondamentali

• Experience of at least 5 in the role
• Ability to manage critical situations through good decision-making
• Degree in field Digital Marketing, Statistics, Economics, Engineering
• Knowledge of English
• Knowledge of main performance channels including hands-on experience in Search Console
• Knowledge of Google Search Console, GA4, Tealium Customer Data Platform, Adjust Mobile Measurement Platform
• Decision-making under pressure
• Cross-functional collaboration
• Strategic thinking
• Paid media across multiple channels
• Performance reporting and forecasting
• A/B and multivariate testing