Trade Marketing Specialist
Stanley Black & Decker
Overview
As a Trade Marketing Specialist, you will define and steer the Stanley brand strategy in Italy, aligned with corporate product direction. You will manage product portfolios, launches, pricing, and promotions to grow profitability. You'll develop trade marketing plans, collaborate with sales and marketing, and present new products to key stakeholders. This role sits at the intersection of product and trade marketing, offering a tangible impact on market growth and brand adoption. Join a global, tech-driven team and help shape strategies across iconic brands while driving measurable business outcomes.
Retribuzione / Benefits
- medical
- dental
- life
- vision
- paid time off
- discounts on Stanley Black & Decker tools
Responsabilità
- Oversee product lifecycle from launch to promotional strategy
- Conduct market analysis to guide positioning and pricing
- Collaborate with sales and marketing for launches and enhancements
- Monitor product performance and market trends
- Analyze pricing and profitability to optimize margins
- Develop and implement trade marketing strategies to drive sales
- Conduct market research and competitor analysis
- Execute campaigns to increase brand awareness and product adoption
- Align company strategy with key customers and account plans
- Maintain clear stakeholder communication and ensure strong commercial materials
- Achieve targets, drive growth, and identify new sales opportunities
Requisiti fondamentali
- Excellent analytical and communication skills
- High self-motivation with ability to energize others
- Strong communication skills
- Structured way of working
- Fluent in English or near B2 level
- Proficient with MS Office (Excel and PowerPoint)
- Bachelor in Business Studies with focus on Marketing
- 1–2 years of experience in Product Marketing or Trade Marketing
- analytical mindset
- clear communication
- self-motivation
- team collaboration
- structured planning
- MS Office (Excel, PowerPoint)
Offerta di lavoro pubblicata 3 giorni fa
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