Cassina APAC (Excluding Greater China) Commercial Director

At Cassina, we believe that international growth is driven by visionary leadership, strong partnerships, and a shared passion for design. For almost 100 years, Cassina has been a benchmark in international design, combining innovation, craftsmanship, and a unique design culture. Across the Asia-Pacific region, our ambition is to strengthen our presence by building long-term relationships with partners, architects, developers, retailers, and clients who share our commitment to excellence and our passion for contemporary design. Being certified as a Top Employer since 2024 and obtaining Gender Equality Certification in 2025 reflects our commitment to creating an inclusive, stimulating, and growth-oriented workplace. Your Impact Reporting to the Global Commercial Director, you will lead Cassina, Cappellini, Karakter and Zanotta commercial strategy across the Asia-Pacific region, excluding Greater China. You will be responsible for driving sustainable business growth, expanding our regional footprint, and strengthening relationships with key partners and stakeholders while ensuring the consistent representation of the Cassina brand across every market. Working closely with Headquarters and regional teams, you will combine strategic vision with operational leadership, contributing to the continued development of one of the world's most iconic design brands. What You Will Do You will be involved in a broad range of strategic and operational activities, including: Defining and executing the commercial strategy for the APAC region (excluding Greater China), ensuring alignment with global business objectives; Driving profitable sales growth while identifying new business opportunities and market expansion initiatives; Leading and developing the regional commercial organization, fostering a high-performing, collaborative, and customer-focused culture; Managing and expanding Cassina's network of monobrand stores, wholesale partners, agents, architects, and retail customers; Ensuring a consistent and premium retail experience across all points of sale, safeguarding brand image, visual standards, and customer experience; Building and strengthening long-term relationships with key clients, including architects, interior designers, developers, hospitality groups, and strategic partners; Identifying emerging market trends, competitive dynamics, and customer needs to continuously evolve the regional commercial strategy; Collaborating closely with Marketing, Product Management, Retail, Operations, and Headquarters to tailor commercial initiatives to local market opportunities; Monitoring regional performance through sales analysis, forecasting, budgeting, and KPI reporting, ensuring the achievement of financial objectives; Acting as Cassina's ambassador across the region, promoting the brand's heritage, values, and design culture in every interaction. You will have the opportunity to shape the future growth of Cassina across one of the world's most dynamic and strategically important regions. Who We Are Looking For We are looking for an inspiring commercial leader who combines strategic thinking, entrepreneurial drive, and a deep understanding of the luxury design industry. Someone who Has a proven track record of driving commercial growth across complex international markets; Demonstrates strong leadership capabilities and successfully develops high-performing multicultural teams; Builds trusted, long-lasting relationships with partners, clients, architects, designers, and key stakeholders; Combines strategic vision with a hands-on, results-oriented approach; Possesses excellent negotiation, communication, and influencing skills; Thrives in fast-paced, international environments and adapts effectively to different cultures and business contexts; Demonstrates strong commercial acumen, customer orientation, and market awareness; Acts as a passionate ambassador for premium brands and design excellence. Education & Work Experience Bachelor's degree in Business Administration, Marketing, or a related discipline; Minimum of 10 years of commercial leadership experience within the luxury furniture, interiors, or premium design industry; At least 5 years of experience managing business across the Asia-Pacific region; Proven success in sales leadership, market development, and managing multicultural teams; An established network within the architecture, interior design, luxury hospitality, and premium furniture sectors across APAC will be considered a strong advantage. Technical Skills Deep understanding of APAC market dynamics, customer behavior, retail models, and distribution strategies; Excellent command of English and Italian, both written and spoken; Knowledge of one or more Asian languages will be considered a significant advantage; Strong analytical capabilities, including budgeting, forecasting, sales planning, and performance reporting; Willingness to travel extensively across the Asia-Pacific region. Why Cassina An international and inspiring environment where Italian design excellence meets global business development; The opportunity to lead the commercial growth of one of the world's most iconic furniture brands across a strategic international region; A culture focused on collaboration, innovation, continuous improvement, and entrepreneurial leadership; A genuine commitment to inclusion, well-being, and people development. Growth & Development Leadership development initiatives through our Leadership Academy; International training programs; Annual Performance Management process; Annual Salary Review; Internal Mobility opportunities; Unlimited access to LinkedIn Learning. Work Location: Shanghai or Seoul. Join us and help shape Cassina's next phase of growth across the Asia-Pacific region, strengthening our presence and bringing the excellence of Italian design to customers and partners throughout APAC. Our company is an equal opportunity employer. Interested candidates can send their CV with authorization for EU 2016/679 (GDPR).