VIP CRM Lead

ppbThis position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VIP CRM Lead based in Italy. /b /p pAs VIP CRM Lead, you will shape and execute the CRM strategy for high-value customer segments across multiple markets. /p pYou will oversee VIP communication coverage, customer journeys, and engagement initiatives designed to improve customer experiences and performance. /p pThe role combines strategic planning, data analysis, experimentation, and cross-regional coordination. /p pYou will monitor CRM effectiveness, identify underperforming journeys, and drive improvements based on customer and performance insights. /p pWorking closely with Analytics, VIP Operations, Product, and regional teams, you will help establish consistent CRM standards and processes. /p pYou will also identify successful market practices, test new CRM mechanics, and scale proven approaches across regions. /p pThis is a fully remote opportunity to influence VIP engagement strategy within a fast-paced, international digital entertainment environment. /p h3Accountabilities /h3 ul liDevelop and implement the VIP CRM strategy at the brand level, aligning initiatives with customer and business objectives. /li liBuild and execute VIP communication coverage plans across key customer segments, scenarios, and markets. /li liOversee and continuously develop CRM journeys across multiple regions. /li liMonitor CRM communication effectiveness and customer scenario performance on a regular basis. /li liAnalyze key CRM and customer metrics in partnership with analysts and align insights across regional teams. /li liIdentify underperforming journeys, investigate performance gaps, and initiate changes to improve effectiveness. /li liEstablish a consistent approach to VIP CRM processes, standards, and execution across regions. /li liShare successful campaigns, use cases, and best practices between regional teams. /li liResearch relevant market solutions, CRM approaches, and industry best practices and assess their applicability. /li liTest, optimize, and scale successful CRM mechanics across different markets. /li liCoordinate CRM initiatives with VIP Operations, Analytics, Product, and other cross-functional teams. /li liSupport continuous improvement of VIP engagement strategies through data-driven experimentation and performance analysis. /li /ul h3Requirements /h3 ul liDemonstrated experience in CRM, customer lifecycle marketing, VIP marketing, or a closely related field. /li liStrong understanding of CRM strategy, customer segmentation, communication planning, and lifecycle journeys. /li liExperience managing CRM initiatives across multiple markets or regions is highly valued. /li liStrong analytical skills with the ability to interpret CRM performance metrics and translate insights into actionable improvements. /li liExperience identifying underperforming customer journeys and developing optimization strategies. /li liAbility to evaluate market trends, identify effective CRM practices, and adapt successful approaches to different markets. /li liStrong cross-functional collaboration skills, with experience working alongside analytics, operations, product, and marketing teams. /li liAbility to manage multiple initiatives simultaneously in a fast-paced, international environment. /li liStrong communication and stakeholder management skills, with the ability to align teams around common CRM standards and objectives. /li liData-driven mindset with a strong focus on experimentation, continuous improvement, and measurable results. /li liExperience in iGaming, online casino, sports betting, or another digital entertainment environment is advantageous. /li /ul h3Benefits /h3 ul liFully remote work environment. /li liFull-time employment. /li liChildren allowance. /li liMental health support. /li liSports and wellness activities. /li liLanguage courses. /li liAutomotive services. /li liVeterinary services. /li liHome office setup assistance. /li liDental services. /li liBooks and stationery allowance. /li liTraining compensation. /li liMassage and additional wellness benefits. /li liOpportunity to work in an international, multi-market environment with cross-regional exposure. /li /ul /p #J-18808-Ljbffr