Global Social Media Manager

ppFounded in 2003, Legami’s aim is to spark positive thoughts and feelings. The company has a wide and varied offering that covers multiple sectors: Stationery, Diaries and Calendars, Greeting Cards, Lifestyle, Beauty, Hi-Tech, Travel and Accessories. With a strong emphasis on innovation, aesthetics, materials and production processes, the pillars of Legami’s corporate philosophy are passion, ethics, transparency, integrity, and respect for people and the environment. The creative soul and heart of Legami are in Italy: founder and CEO Alberto Fassi leads and coordinates the Research, Product and Design teams at the headquarters in Bergamo, where all the products are designed. With offices in Paris and London Legami company counts around 1.500 employees and a vast network of partners and consultants. Today, Legami offers more than 5.000 product references distributed across 70 countries. Legami has a global network presence: 200 boutiques owned, the eCommerce channel over 600 corners, 10,000 authorised sellers and strategic partnerships with the most important bookshops and chains in the world. We are a Benefit Corporation. /p pThe Global Social Media Manager has to define and execute the global social media strategy across various platforms while also monitoring performance ensuring the optimization of spending to reach the KPIs in the different countries /p h3You will have the opportunity to: /h3 ul liDefine and steer the execution of the global social media plan based on the marketing strategy, market languages/regulations, local media landscape and new consumer trends. /li liBe accountable for the community management, content creation, editorial calendar and post interactions for all the company’s social media platforms such as Instragram, Facebook, TikTok, Youtube, Linkedin. /li liDevelop captivating social media assets to build robust communities and meet the International Market brand/business targets. /li liBrief, coordinate and manage external agencies for planning, approvals and reporting. /li liImplement and manage digital campaigns for New Product Launches and Special Occasions collaborating with creative agencies to deliver relevant and engaging brand contents aligned with all the company’s touchpoints. /li liCreate contents to develop brand engagement in key clients’ platforms, working closely with the sales team. /li liAnalyze owns and competitors’ social metrics/activities to develop social contents that resonate with our audience and meet the business/brand goals. /li liCollect and evaluate data from various departments to measure project KPIs and assess the impact of campaigns. /li liEfficiently manage the budget ensuring the optimization of both media and content creation spending to reach the KPIs. /li liMonitor global trends and platform innovations to recommend the best and innovative strategies. /li /ul h3Who we are looking for: /h3 ul liBachelor’s degree in economics or equivalent. /li li6+ years’ experience in similar roles, preferably from a B2C background, with a proven track record in driving community engagement and creating successful global social media strategies from scratch. /li liFluent in English and French, with an additional language considered an advantage. /li liAdvanced knowledge of social media channels (Instagram, Facebook, TikTok, Youtube, Linkedin), their algoritms and how each platform can be deployed in different scenarios/audiences. /li liStrength in content creation with a strong eye for visual and storytelling. /li liVery strong analytical skills for interpreting social metrics and adapting strategies. /li liCreative thinking and ability to identify consumer trends. /li liExcellent project management skills to effective coordinate multi-Country campaigns collaborating with different internal teams and external agencies. /li liGoal-oriented and ability to work in a fast-paced environment. /li liExpert in paid media, audience targeting and in-depth knowledge of the social media analytics. /li liGreat communication skills and ability to tailor messages for social media. /li /ul h3Why Join us: /h3 ul liA Dynamic and rapidly growing environment where your contribution can make a real difference. /li liA company culture focused on environmental sustainability and people’s well-being. /li liWork-life balance: flexible working hours and the possibility of taking Friday afternoons off to make up for extra hours worked during the week. /li liSupplementary health insurance. /li li : an on-site gym with professional equipment and dedicated classes. /li /ul h3Work arrangement: /h3 pon-site – Azzano San Paolo. /p h3Contract type: /h3 pPermanent contract. /p h3Salary: /h3 pGross annual salary (RAL) between €60K and €65K, depending on experience and skills. /p h3Selection process: /h3 pIf your CV matches the position requirements, our HR team will contact you for further information; the selection process consists of 2 or 3 stages, depending on seniority. /p pThe data provided will be processed for recruitment and personnel selection purposes in accordance with EU Regulation 679/2016 (GDPR). /p pThe selection process is open to candidates of all genders (Italian Legislative Decree No. 198/2006). /p pLEGAMI is committed to ensuring equal opportunities throughout all stages of the recruitment process, in accordance with the principles of Diversity, Equity and Inclusion. All applications will be evaluated without distinction based on gender, age, ethnic origin, nationality, sexual orientation, religion, disability, or any other personal characteristic. /p /p #J-18808-Ljbffr