Marketing, Communication & Social Media Manager - Tivoli Palazzo Gaddi Firenze Hotel

What will be your mission?

As Marketing, Communications & Social Media Manager you will lead the hotel’s full marketing, PR, and digital strategy—boosting brand visibility, driving revenue, and strengthening customer engagement.

Reporting to the Hotel GM (with a dotted line to Tivoli PR & Brand/MKT Directors), you will develop and execute the hotel’s Marketing & Communications Plan , working closely with Central Brand, MKT & PR teams. You will manage the MarCom budget, oversee campaigns, and ensure strong brand alignment while driving local initiatives.

You will lead the marketing and communication strategy for the hotel and for the launch of a new bistro concept developed in collaboration with chef Paulo Airaudo .

The role focuses on brand positioning, storytelling and go-to-market execution for a contemporary, Italian-inspired bistrot designed for both hotel guests and the local community. You will oversee communication activities before, during and after the opening, including PR, media and influencer engagement

This is a unique opportunity to shape and launch a high-profile F&B project from the ground up, combining hospitality, gastronomy within an international hotel environment.

What will you do?

Marketing Strategy & Budget

• Develop and execute the full MKT & PR Plan with GM, PR & Brand teams.
• Ensure alignment with global brand initiatives and guidelines.
• Manage budget, forecasting, payments, ROI analysis, and market research.

Campaigns, Branding & Creative

• Run or oversee creative campaigns to grow brand awareness, sales, and loyalty.
• Act as Brand Guardian across all touchpoints.
• Produce marketing materials, collaterals, merchandise, and stationery with external partners.
• Lead promotional campaigns and hotel/F&B packages.
• Oversee photo/video shoots with HQ approvals when required.

Content & Digital Marketing

• Create and manage content for the hotel website, social media, and paid media campaigns.
• Conduct ongoing audits of online/offline platforms.
• Handle copywriting and short translations (EN ↔ IT).
• Manage social media channels (IT/EN), community engagement, influencer selection, and UGC/paid collaborations.

PR, Partnerships & Media

• Implement the hotel’s PR plan: write press releases, coordinate media relations activities.
• Organize national/international press trips, visits, and journalist/influencer hosting.
• Build partnerships with brands, airlines, events, tourism bodies, institutions, and local organizations.

Events & Activations

• Plan and oversee all hotel events and Gastro outlet activations, including communication and logistics.
• Support execution in coordination with internal teams.

What are we looking for?

• Bachelor’s Degree in Marketing or Communications.
• Mandatory hospitality experience; luxury/tourism/gastronomy a plus.
• Strong planning and organizational skills; strategic thinker.
• Service-oriented with strong aesthetics and creativity.
• Excellent written/verbal Italian (native) and English.
• Experience with graphic design tools valued.

At Minor Hotels Europe & Americas, we are committed to supporting internal development and mobility, enabling our team members to grow professionally within the group, either within the same country or internationally.

We provide a people-centred environment where learning, wellbeing and mobility are real and supported opportunities, aligned with both individual career paths and business needs.

What you can expect

• Competitive conditions
  • Salary aligned with your experience, responsibilities and local market conditions.
  • Bonus or incentive schemes, depending on the level of the position.
  • Additional local benefits such as meal vouchers, staff canteen or hybrid working models, (where applicable by role and country).

• Career development opportunities with national and international challenges across hotels and brands.
• A wide range of training and development programmes through Minor Hotels University, supporting internal growth and professional mobility.
• Wellbeing initiatives and flexible working conditions, (depending on the nature of the role and local context).
• Team member recognition programmes, including Memorable Dates.
• The opportunity to contribute to sustainability and volunteering initiatives, making a positive impact beyond our hotels.
• Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.

For management roles, mobility plays a key role in strengthening leadership capability and broadening operational exposure. Depending on the assignment type (national mobility, short-term or long-term international assignments), the company may offer:

• Temporary accommodation to support relocation and settlement.
• Travel support during the assignment period.
• International assignment allowances (for eligible roles).
• Structured support during the move, coordinated by People teams.
• Clear planning of the next career step, including return, extension or onward opportunities.

At this level, mobility is positioned as a developmental step, aligned with medium- and long-term career progression.