Digital Marketing Specialist

The role is based in European markets, including Spain, Italy, Germany, France, Belgium, Netherlands, Poland, and the Czech Republic. The specialist will manage and optimise paid search campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and other PPC platforms. The position also involves monitoring campaign performance, analysing data, and providing insights to improve results. Key Responsibilities

• Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, and other PPC platforms (such as Programmatic, LinkedIn, etc.)
• Conduct daily performance monitoring of the EMEA PPC campaigns and implement necessary optimisations (bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.)
• Drive and manage EMEA Shopping Campaigns, including campaign optimisations, analysis, opportunity identification, and market expansion
• Perform regular account audits in EMEA accounts to identify performance improvement areas
• Analyse campaign data to extract insights, trends, and actionable recommendations for the region
• Create copy and assets for PPC campaigns in any required language, leveraging AI tools when appropriate
• Collaborate with the Analytics team to ensure proper performance tracking of PPC campaigns
• Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate) and provide learnings to scale best practices across the region
• Support integration of automation tools and AI‑driven optimisation techniques
• Contribute to discussions on SEO and website performance where PPC intersects with broader digital strategy
• Assist in the creation of HubSpot landing pages for PPC campaigns, following SEO best practices, A/B testing, and measurement

• Minimum 3+ years of hands‑on experience managing PPC campaigns, preferably in an international or EMEA context
• Typically holds a Bachelor’s Degree or equivalent in Digital Marketing or a related discipline
• Proven proficiency in Google Ads, Meta Ads, and Microsoft (Bing) Ads
• Excellent understanding of PPC campaign structures, strategies, and channel types
• Experience with Google Analytics, Google Tag Manager, and tracking setup for conversions and audiences
• Strong analytical skills for data analysis and reporting
• Experience working with large‑scale budgets and multi‑country campaigns
• Experience with landing page creation in HubSpot or a similar platform
• Proficiency in ad copy and asset creation for PPC campaigns
• Knowledge of other digital channels (SEO, Social, Programmatic, Email)
• Google Ads Certification is preferred
• Strong written and spoken English communication skills; additional European languages are a plus
• Agency experience is an advantage (though not required)