Digital Consultant

Responsibilities

• Lead the planning and execution of paid search (Google Ads, Bing), paid social (Meta, TikTok, LinkedIn) and display performance campaigns, ensuring effective time and project management.
• Supervise programmatic strategies and generate actionable insights for performance reporting.
• Oversee end‑to‑end campaign processes: brief analysis, strategy definition, media budget allocation, vendor negotiation, media planning, booking, creative delivery, account setup, keyword and copy creation, daily optimisation and reporting.
• Maintain a strong focus on client KPIs, proactively identify opportunities to meet and exceed targets under pressure and tight deadlines.
• Act as a digital focal point for clients on all digital marketing activities and trends, demonstrating excellent verbal and written communication skills.
• Ensure best practices and drive innovation across all digital initiatives with a proactive and positive attitude.
• Support the digital leader in coordinating and motivating the team, fostering a collaborative and supportive work environment.
• Build strong relationships across Client Management and cross‑channel teams, ensuring seamless communication and alignment.

Qualifications

• Bachelor or Master’s Degree in Communication or similar fields.
• 2+ years of experience managing digital advertising campaigns, working independently and delivering high‑quality results.
• Proficient in search and social advertising platforms: Google Ads, Bing, Meta, TikTok, LinkedIn.
• Experience with DSPs such as DV360 and Adform is a plus.
• Solid understanding of display performance media vendors and technologies.
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook).
• Knowledge of conversion rate optimisation techniques and familiarity with ad‑serving and analytics tools.
• Strong analytical skills, financial acumen, structured and goal‑oriented mindset.
• Good command of written and spoken English.
• Ability to provide excellent customer service, balancing multiple priorities while maintaining professionalism.
• Proficient in campaign financial reporting in AdBox/NetBox.

Employment Details

Location: Milan

Brand: Iprospect

Type: Full time

Contract: Permanent