Stage Marketing - Brand Management Nescafé

ph3Stage Marketing - Brand Management Nescafé /h3p€900 - 900 monthly /ppAzienda : Nestlã© /ppTipo Lavoro : Tirocinio Italy /ph3Descrizione Lavoro - Stage Marketing - Brand Management Nescafé /h3pGo and check the Nestlé Youth Entrepreneurship Platform: /pp#VisitNestlé#NestléneedsYOUth#Innovation#YEP /ppPosition Snapshot /pulliNestlé in Italy, Milan HQ /liliUndergraduates or graduates in marketing or economics /liliNestlé welcomes people with disability /liliFull-time internship (6 months) /liliWe offer a monthly allowance of €900 , free access to the company canteen, free access to a partner gym near the office and a company laptop /liliDynamic and international environment, with opportunities to learn from cross-functional teams and global stakeholders /liliStart date: October 2026 /li /ulpPosition Summary /ppNestlé Coffee is looking for a passionate and ambitious candidate to join the dynamic Nescafé marketing team. /ppThe candidate will have the opportunity to support the full marketing team in implementing the annual activity plan for Nescafé, one of the most popular and historical brands in Nestlé portfolio. /ppNescafé is the most consumed coffee brand in the world, distributed in more than 180 countries and pioneer in coffee since 1938. In Italy it is leader in Soluble coffee market. /ppThe candidate will support the whole marketing team, in particular the Mixes Brand Manager, in developing the marketing plan activities, through market data analysis, I/R process and promotional activities in point of sales and will manage Digital Media activities. /ppA day in the life of... /pulliSupport market analysis activities through the monitoring of sell-out data and the identification of relevant trends, performances and business opportunities. /liliSupport the implementation of consumer and trade promotional activities, including the development of POP materials, flyers, promotional assets and packs, in collaboration with both internal stakeholders and external partners/agencies. /liliContribute to innovation and renovation projects, with a focus on packaging development, creation and updates /liliSupport the development and implementation of digital communication activities, including the management of the social media editorial plan and the localization of related content. /liliEnsure ongoing updates of the brand website and Amazon store. /liliSupport the development of the Nescafé communication plan, including both media activities and PR activations. /li /ulpWhat will make you successful /pulliUndergraduates or graduates in marketing or economics; /liliFamiliarity with the world of social media and its trends/dynamics. /liliAnalytical skills and mindset and good knowledge of Excel, Power Point, Outlook /liliResponsible and proactive with good communication and relationship skills /liliFamiliarity with Canva is a plus /liliFluent in English and Italian /liliPositive and Curious attitude /liliHigh level of precision and attention to detail /liliPassionate about marketing and digital marketing /li /ulpOur Selection Process /ppStep 1: /ppMeeting with HR - Talent Acquisition Motivational and Attitudinal Assessment /ppAn introductory conversation focused on your motivations, academic and extracurricular experiences, and your interest in Marketing, Brand Management and the FMCG industry. /ppDuring this discussion, we will explore your curiosity towards brands, consumer trends, digital communication and your willingness to learn and grow within a dynamic and international environment. /ppStep 2: /ppMeeting with the Business (Reference Tutor / Line Manager) Marketing Brand Mindset Discussion /ppA more in-depth conversation with the hiring manager aimed at understanding your passion for marketing, your analytical thinking and your ability to transform consumer and market insights into actions. /ppDuring this stage, you may be asked to share your point of view on a brand, a communication campaign, a digital activation or a market trend that has recently captured your attention. We encourage you to explore examples from the coffee category, FMCG industry or any brand you find particularly inspiring. /ppWe are interested in understanding how you observe brands, consumer behaviors and market dynamics, as well as your ability to bring fresh ideas and a proactive mindset. /ppStep 3: /ppFeedback /ppYou will receive feedback at the end of the selection process, regardless of the outcome. /ppWho we are, What we Believe in /ppWe are Nestlé. We are bGood food, Good life /b company. Good food, Good life is our promise, it is a daily commitment. It is only thanks to our people that we can make a difference and realize this belief: we call thembGood People /b. At Nestlé, we believe thatbrecognition, inclusion and valorization of diversity /b can make us grow both as individuals and as a company. This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels. We believebdiversity is a winning factor /band we always encourage our people to share ideas and collaborate. Here at Nestlé you will also be able to be part of thebEmotional Communities /b, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities.bLGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism /bare just some of the communities that you can be part of. Diversity is a fact, inclusion is a choice and we have chosen to be inclusive. /p /p #J-18808-Ljbffr