Industrial B2B Lead Generation & Content Marketing Specialist

Location: Province of Naples, Italy

Company: Leading manufacturer of electrical components for industrial applications

Mission

This role aims to assist the sales team and support their operations to achieve sales goals, positively impacting productivity, efficiency, effectiveness, and overall results (revenue and profit).

Summary

The primary responsibility of this role is to support operations and utilise tools for process automation, focusing on generating leads through LinkedIn. Also, this role aims to increase the salesforce's efficiency and effectiveness through maintenance, optimisation, and support activities.

Responsibilities

• Lead Generation and Management:
  • Implement and support the process to move prospect/buyer personae through the funnel.
  • Define and execute lead generation programs to grow the pipeline of new clients and for customer growth (upsell. x-sell).
  • Conduct customer surveys in collaboration with product management and quality control/assurance.
  • Support new product launches.
• Outreach and Social Media:
  • Provide and update contact lists for outbound call providers.
• Content Creation:
  • Create online and offline graphics using tools like Canva.
  • Identify and generate the content to use for each buyer persona in each of the funnel’s stages.
• Website Management:
  • Update and improve the company website for lead generation.
  • Ensure the website is up-to-date and optimised for SEO.
  • Use WordPress and liaise with developers/designers as needed.
  • Prepare and maintain up-to-date training and informational documents (presentations, brochures, elevator pitches, objection handling, case studies, etc.) for the sales force and outbound call providers.
• Processes and Systems:
  • Liaise with external providers for outbound calls, data enhancement, and management as needed.
  • Implement and maintain tools for increased sales effectiveness (e.g., sales-effectiveness forum, web-based catalogue)
• Technical Tools and Platforms:
  • Be the primary user of tools like Brevo, MeetAlfred, WordPress, etc.
  • Define and optimise the MAR-TECH stack to introduce automation and use AI where needed.
  • Select, implement, and use new automation tools.
• Reporting and Administration:
  • Monitor and track costs associated with lead generation activities.
  • Occasionally travel to team meetings, events, or industry conferences.
  • Support the definition of the marketing plan.
  • Support the development and implementation of sales strategies.

Requirements

Must-haves

• Languages:
  • Fluency in Italian and English (mandatory level B2 or above)
  • (will be tested during the selection process).
• Advanced Microsoft Office skills:
  • Word (revisions, cross-references), PowerPoint (timed presentations)
  • (will be tested during the selection process).

Nice-to-have

• Knowledge of other European languages (Portuguese, Spanish, French, German).

Other required skills

• Excellent interpersonal and communication skills.
• Customer-centric; effectively relates to customers and prospects.
• Perseverance and tenacity; view a “no” as motivation to work harder.
• Flexible and able to optimally allocate time and resources.
• Proactive problem solver with a sense of urgency.
• Action-oriented; takes initiative and does not wait for instructions.
• Team player; works effectively and collaboratively with colleagues.
• Highly organised; capable of achieving goals and meeting deadlines.
• Adaptable; thrives in a start-up environment and shapes undefined processes.
• Resilient under stress; eager to learn and improve daily.
• Ability to multi-task in a fast‑paced environment.
• Works independently and as part of a team with open communication.
• Strong professional ethics.

Why Join Us

The successful candidate will join a dynamic, growing company with a start-up spirit. We seek individuals willing to engage deeply, uphold professional ethics, and embrace a meritocratic work approach.

This role may *NOT* be for you if you:

• Dislike working towards targets.
• Prefer highly structured environments.
• Prefer a slower pace.
• Don’t embrace change.