Brand Intern

Company Description

The Hoxton Florence has opened its doors in Florence, the capital of the Tuscany region and home to some of the world’s most famous masterpieces of art, architecture, and Renaissance landmarks. This culture-rich city is also the birthplace of gelato, so we didn’t need much convincing to make it our second home in Italy.

The Hoxton Florence features 161 beautiful rooms in a variety of sizes, a large ground-floor restaurant, a bar, lobby, rooftop, and inner courtyard. There’s also a meeting and events space located in the basement.

To learn more about us...

The Hoxton is a series of open-house hotels, each located in a neighborhood we love. Since opening our first hotel in Shoreditch, we’ve never just been about offering a bed for the night. We want to be more than that: proving that style doesn’t have to be sacrificed for great value, and creating a place where guests can hang out with locals and immerse themselves in the neighborhood through lively and welcoming spaces.

What we’re looking for...

• Individuals. You’re looking for a place where you can be yourself; there are no clones in suits here.

• A passion for hospitality — whether it’s a drink, a meal, an event, or a bed for the night.

• Your goal is to make a positive impact on the people you interact with, leaving them with a memorable experience.

• We leave our egos at the door and help get things done.

• You’re ready to do things differently and try (almost) anything once.

• If we got stuck in an elevator together, we’d have fun and share a few laughs.

• You want to be part of a team that works hard, supports each other, and enjoys the journey along the way.

Job Description

Support the Brand & PR Manager in delivering The Hoxton Florence’s F&B marketing, PR and social media strategy across Alassio, Enoteca Violetta, La Riserva, alongside seasonal venues including the courtyard and rooftop

Help manage day-to-day social media channels, creating and coordinating engaging content that showcases the energy, atmosphere and personality of the hotel’s restaurants, bars and events

Capture and coordinate always-on content across chef moments, menus, cocktail launches, live programming, terrace activations and guest experiences, ensuring content feels social-first and on-brand

Support the planning and execution of F&B-focused events, collaborations and partnerships, including guest communication, logistics, creator coordination and on-site support

Help manage influencer visits, media requests and creator partnerships linked to the hotel’s restaurants, bars and seasonal spaces

Assist with photography and videography briefs, mood boards, photoshoots and content production across F&B outlets and guest experiences

Coordinate updates across digital platforms including social channels, What’s On pages, website listings, Seven Room updates, CRM mailers and promotional content via paid aids. 

Support the creation and coordination of printed and digital collateral with our in-house creative studio AIME, including menus, flyers, signage and event materials

Monitor content and social performance, helping identify opportunities to strengthen engagement, visibility and footfall across the hotel’s F&B outlets

Stay connected to hospitality, restaurant, food and lifestyle trends, bringing fresh ideas and inspiration to seasonal programming and content opportunities

Support the team in maintaining brand consistency across all guest-facing communications and experiences, aligned with The Hoxton tone of voice and brand dna 

Qualifications

A genuine passion for restaurants, bars, food culture, drinks, fashion, music and hospitality experiences - you’re the kind of person who naturally knows what’s opening, what people are talking about and where everyone wants to book next

Someone creative with a strong eye for social-first storytelling, content creation and creating moments people genuinely want to be part of, photograph and share

A good understanding of what makes hospitality content engaging - from capturing the atmosphere of a packed rooftop at sunset to making a restaurant launch feel culturally relevant online

A strong eye for brand aesthetics, photography, design and visual storytelling, with experience using Canva or similar creative tools

Organised with the ability to manage multiple projects and deadlines simultaneously while remaining calm under pressure

A natural communicator who feels comfortable building relationships with creators, restaurant partners, influencers, media and local tastemakers

Someone proactive and hands-on who enjoys bringing ideas to life and isn’t afraid to jump into the detail - whether that’s helping set up an event, capturing content during service or pulling together a last-minute menu update

Individuals. You’re looking for a place where you can be yourself; no clones in suits here

Passionate about hospitality in all its forms - a great dinner, a busy terrace, a perfectly timed playlist, a beautifully designed menu or a really good glass of wine

You care about guest experience and understand how brand, atmosphere, programming and service all work together to create memorable moments

You’re not precious. We leave our egos at the door and help get shit done

You’re curious, culturally aware and always looking for fresh inspiration, while understanding what feels right for The Hoxton and what doesn’t 

You’re up for doing things differently and trying (almost) everything once

If we got stuck in a lift together, we’d probably end up talking about restaurants, travel, music or where to get the best martini in town

You want to be part of a team that works hard, supports each other and has fun along the way

Additional Information

The internship will last 6 months.