Retail activation Specialist

About the Role

We are looking for an energetic, creative and highly communicative professional to join our Retail Team. The role will primarily focus on the local execution of the OPPO All-People Marketing Program, the organization of offline activities in retail stores, universities and other relevant locations, as well as providing operational support for co-marketing initiatives with retail partners. You will work closely with the Retail, Marketing and Sales teams to turn campaign ideas into engaging local activities and digital content.

Key Responsibilities

• All-People Marketing Support the planning and local execution of the OPPO All-People Marketing Program.
• Identify and engage suitable internal participants, retail staff or other local contributors in marketing activities.
• Coordinate the creation of short videos, social media content and other digital materials.
• Support participants in developing engaging TikTok and other social media accounts.
• Monitor participation, content output and campaign performance, and collect successful cases and best practices.
• Prepare regular updates and reports on campaign progress and results.
• Support the planning and execution of offline marketing activities in retail stores, universities and other relevant locations.
• Coordinate roadshows, product-experience activities, photography-related events and other consumer engagement initiatives.
• Liaise with internal teams, retail partners, universities, agencies and suppliers to ensure smooth execution.
• Prepare presentation materials, event content, promotional materials and operational checklists.
• Provide on-site support and ensure that activities are delivered on time and in line with OPPO brand standards.
• Collect participant feedback and activity data and support post-event reviews.
• Provide operational support for co-marketing initiatives with key retail partners.
• Assist in preparing campaign proposals, presentations, materials and implementation plans.
• Coordinate with the Retail, Sales and Marketing teams on campaign timelines and execution requirements.
• Follow up on activity implementation and collect supporting documents, photos and performance data.
• Support budget tracking, internal approval processes and post-campaign reporting.
• Help identify execution issues and propose practical improvements for future activities.

What We’re Looking For

• 1–3 years of professional experience in marketing, retail activation, event coordination, social media, trade marketing or a related field.
• Strong interest in digital content, social media and consumer engagement.
• Hands-on experience in organizing offline activities or creating digital content would be an advantage.
• Good organizational and project-coordination skills, with strong attention to detail.
• Creative, proactive and comfortable working with different internal and external stakeholders.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Familiarity with TikTok and other major social media platforms.
• Fluent in Italian and English; Chinese would be considered an advantage.
• Willingness to travel frequently across Italy according to business and event requirements.