Consumer Shopping Understanding Manager

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Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

If you are passionate about our brands and products and have a heart for the research and discovery, this role can be interesting for you! As a Consumer Shopping Understanding Manager you will analyse and conduct research to understand market and consumer behaviour patterns and provide reports to Management and all relevant Functions in the Country. Your research outcomes and provided data will be crucial to monitor Ferrero's products performance and key Company indicators. You will also manage implementation of experimental activities at Region or Country level.

Main Responsibilities: (TBD)

MARKET&CONSUMER RESEARCH:

• Development of ongoing reports and supervising reports of Marketing and Sales Function on: key Company indicators, market performance of Ferrero products as well as behavior and preferences of target consumers identified for specific projects. Sharing the experiences as corporate know-how and producing periodical reports


• Organizing fixed / mobile panel studies at points of sale for the different channels


• Working with external researches providers and defining arrangements for continual and ad hoc research and reporting on market analysis and consumer needs

CSU MANAGEMENT

• Ensuring of common understating of Consumer Shopper Understanding plans and projects progress at Region or Country level, including such scopes like product demand and stock management


• Ensuring that activity on Point of Sales is in line with commercial constraints at local level where tests are executed

CUSTOMER SERVICE:

• Defining the general agreement with the external call centers providers and ensuring that customer feedbacks are collected and that the responses are managed

TEAM MANAGEMENT:

• Recruiting, managing, motivating, coaching and developing own team

BUDGET MANAGEMENT:

• Taking part in the process of country budget creation regarding market researches activities


• Monitoring performance against approved budget, providing status report and taking action

MAIN COLLABORATION WITH:

• Marketing Function


• Sales Function


• External Research Providers


• External Call Center Providers

Who we are looking for:

• Min. Bachelor Degree in Economics or Marketin


• Ideally around 6 years’ experience of Market Research


• Experience and knowledge on FMCG market, preferably Confectionary segment


• Client-side experience is essential. Previous research agency experience would also be beneficial


• Understanding of different markets and cultures

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumerand product centric as we are - dedicated to crafting brilliant results for consumers around the world.

To better understand our customers and business environment we need your great sensing of external market, global mindset and ability to benchmark Ferrero internally and externally. Combining this with analytical and critical thinking, you will help Ferrero in generating visionary and actionable insights and driving the change. Employee contribution and engagement at Ferrero is based on the individual, team and organization dimension, so you should have the ability to work independently as well as manage your team and stakeholders.