WW Go-to-Market Manager

ppThe candidate will be responsible for the Go-to-Market Strategy of Fendi collections, designing, coordinating and executing the Global Launch Strategy and 360° Marketing Plan, with the objective to communicate the value of each Fendi collection through an innovative and effective strategy, aligned with brand, product and business priorities. This role reports into the WW Retail department based in Rome and manages a team of 2 people. /ph3Job responsabilities /h3ulliDevelop the go-to-market strategy for every Fendi collections (woman, man, kids, lifestyle accessories) and special projects: design the yearly marketing calendar; identify the key product focus and develop the related 360° Plans (Launch initiatives, Special Capsules, Collabs); coordinate at central level all the Marketing launch plans and calendars for the launches (online and offline) in cooperation with the HQ functions involved (Collection Retail Merchandising, Communication, Omnichannel, Visual Merchandising, Training, Supply Chain, and Regional Leaders) /liliApproach disruption and innovation in the launch design process, while developing extensive competitive analysis for market trends and best practices within and beyond the luxury fashion industry /liliPresent these launch plans in an inspiring, clear and effective way to regional teams and liaise with them to localize the marketing strategy and 360 plans based on local needs /liliMonitor launch sales performance and marketing ROI for in-season and forward-looking optimization /liliDefine key product bets, key stories and retail focuses to activate different cross-department actions, including content briefs, collection shooting, VM designs, CRM campaigns, events and training actions /liliMonitor launch sales performance and Marketing ROI for future optimization /liliEffectively manage and develop team members to deliver innovative, impactful plans that meet business objectives, while maintaining different deadlines for execution /li /ulh3Profile /h3ulli10 years experience in Marketing/Merchandising/Retail. Luxury industry is a plus /liliStrong strategic mindset, with ability to work in a fast paced, dynamic environment and to manage multiple projects with strict deadlines /liliStrong project management skills and proven ability to work cross-functionally /liliStrong product sensibility/aesthetic and commercial acumen; able to influence during the collection buying process /liliSuperior ability to build very strong peer relationships and lateral influence /liliExcellent capability to inspire and manage teams directly and indirectly /liliExcellent communication and presentation skills /liliSuperior project management skills with preferred experience in marketing projects, with strong attention to detail /liliFluent in English, Italian knowledge would be considered a plus /liliAvailability to travel for buying session and market visits up to 30% of the time /li /ulpLVMH is committed to non-discrimination and respect of each person’s singularities. We recognise and recruit all types of talent /ph3Additional information /h3pFor new joiners for this role in Italy, the annual gross salary associated with this position is EUR 55.000. /ppThis is only the initial annual gross salary granted to this position. This figure has been determined based on objective and gender-neutral criteria and reflects the starting salary normally applicable to the position at the time of publication of this job posting. Actual salaries may vary based on factors such as your unique blend of experience and skills, start date and our current organisational needs. /ppThis role is also eligible for bonuses, subject to Fendi's discretion and based on factors such as individual and/or organisational performance. On top of legal benefits, further benefits are provided in accordance with current company policies. /ppThis position is subject to the provisions of the collective bargaining agreement (CCNL Commercio) applicable to the role and applied by Fendi in Italy". /p /p #J-18808-Ljbffr