Brand Marketing Specialist

ph3WHO YOU'LL WORK WITH /h3pYou will be part of the Italy Brand Marketing team, responsible for building meaningful consumer connections and driving the brand's relevance across the Italian marketplace. You will work closely with cross-functional partners across Marketing, Sports Marketing, Marketplace, Merchandising, Communications, Digital Marketing, Creative, Retail Marketing and Nike Direct teams. Externally, you will collaborate with agencies, creators, athletes, communities and cultural partners to help bring brand initiatives to life. You will report to the Italy Brand Manager. /ppSuccess in this role comes through curiosity, collaboration and a deep understanding of the Italian consumer landscape. You'll act as a connector between consumer insights, cultural trends and brand priorities, helping translate opportunities into impactful brand experiences. /ph3WHO WE'RE LOOKING FOR /h3pWe're looking for a culturally connected marketer with a passion for sport, youth culture and storytelling. You have a strong pulse on local communities, emerging trends and consumer behaviors, and enjoy discovering what moves consumers and shapes culture. You combine strategic thinking with strong executional skills and are comfortable working across multiple projects and stakeholders. /ppYou are curious, actively engaged in sport, proactive and collaborative, and motivated by creating authentic connections between Nike, sport and culture. /ppYou'll bring: /pulliStrong understanding of the Italian consumer landscape, local communities, cultural movements and marketplace dynamics. /liliGenuine passion for sport and an appreciation of the role sport plays in shaping culture and consumer behavior. /liliAbility to identify consumer and cultural insights and translate them into relevant brand opportunities and experiences. /liliStrong storytelling and presentation skills, with experience creating clear and compelling decks, recaps and presentations. /liliExcellent organizational and project management skills, with the ability to manage multiple priorities and timelines simultaneously. /liliStrong stakeholder management and communication skills, with the ability to build productive relationships across internal and external partners. /liliA collaborative mindset and willingness to work across functions to deliver integrated brand initiatives. /liliAttention to detail and commitment to delivering premium execution. /liliExperience supporting events, community activations, content productions, campaigns or consumer experiences. /liliStrong verbal and written communication skills in English and Italian. /li /ulh3WHAT YOU'LL WORK ON /h3pIn this role, you will support the development and execution of brand marketing initiatives in Italy by helping identify consumer opportunities, contributing to key projects and bringing ideas to life through best-in-class execution. /ppYou will work across seasonal priorities, community-led initiatives, consumer experiences, athlete and creator partnerships, and storytelling moments that strengthen Nike's connection with consumers throughout the marketplace. /ppKey responsibilities include: /pulliMonitoring consumer trends, cultural movements and marketplace dynamics to help identify opportunities for the business. /liliBuilding connections with local communities, creators, athletes and cultural partners to support authentic consumer engagement. /liliSupporting the development and execution of seasonal marketing initiatives and key brand moments. /liliDeveloping presentations, consumer insights recaps and project materials for local and EMEA audiences. /liliManaging project workstreams and coordinating internal and external partners to ensure successful execution. /liliCollaborating with cross-functional teams to help deliver integrated brand experiences across sport and lifestyle. /liliSupporting the planning and execution of consumer activations, events, community programs, productions and campaigns. /liliPartnering with agencies and vendors to ensure high-quality creative and operational execution. /liliHelping translate consumer and cultural insights into impactful storytelling and brand experiences. /liliCapturing learnings and insights from projects and activations to inform future opportunities. /li /ulpThis role sits at the intersection of sport, culture and community, helping Nike build meaningful connections with consumers across Italy through authentic storytelling, impactful experiences and a deep understanding of the local landscape. /ppApplications will be accepted until 24th of September. We encourage external candidates to apply as soon as possible, as the posting may close earlier if we receive a sufficient number of applications. /ppThe annual base salary for this position generally ranges from €38,400.00 to €57,600.000. Actual compensation will vary based on a candidate's qualifications, skills, and experience. /p /p #J-18808-Ljbffr