Senior Product Marketing
Wolters Kluwer
As a Senior Marketing professional, you will drive growth for the Digital Solutions portfolio within the Publishing – Product & Marketing Division. You’ll influence strategy, innovate with cross-functional teams, and own product-line performance to accelerate impact for Professionals, Enterprises, and the Public Sector. You’ll work closely with Product, Sales, Innovation, and international teams to shape market-relevant solutions in a rapidly evolving digital ecosystem. This role offers ownership, meaningful projects, and visibility across the business.
- Health insurance
- Certification opportunities
- Work from Anywhere up to 20 days/year in the EU
- Perform in-depth market analyses to identify trends, needs, and competitive dynamics for a differentiated offer
- Coordinate national and international teams to contribute to product development and value-rich solutions
- Define clear value propositions and craft compelling storytelling
- Set sales budgets and commercial targets by product and channel
- Design and execute omnichannel marketing plans with emphasis on digital channels
- Manage campaigns and create high-performing content across formats (blogs, case studies, social media, newsletters, webinars, events)
- Coordinate creative, media, and digital agencies for campaigns and materials
- Monitor business KPIs and campaign performance metrics
- Support training programs for sales channels and commercial teams
- Degree in Economics
- At least 5 years of experience in Product or Marketing Management in multinational environments
- Strong strategic and operational marketing expertise
- Entrepreneurial mindset with ownership
- Proven project-management skills for cross-functional coordination
- Solid up-to-date knowledge of digital marketing
- Excellent analytical, planning, multitasking, and problem-solving abilities
- Strong communication, teamwork, and storytelling skills
- Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), and AI-based marketing tools
- Willingness to travel internationally for workshops and meetings
- Fluency in English (C1)
- Advanced proficiency with Microsoft Office suite
- Strategic thinking
- Proactivity
- Ownership
- Digital marketing
- CRM systems
- Marketing automation (Eloqua)
Offerta di lavoro pubblicata 2 giorni fa
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