NextGen - CRM & Web Specialist

We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, motorcycles segments. We design and manufacture tire and wheel solutions made for the future. With a combination of value, safety and ease, our solutions provide a more productive and sustainable performance our customers demand. We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology and sustainability together to answer the specific needs of our customers. All while continuing to reduce our and their impact on the planet. Our people take ownership to deliver on this promise every day.

We are a global Company with a local reach, operating in more than 50 Countries worldwide with 5,300 employees of 40 different nationalities, 12 state-of-the-art plants and 4 innovation centers. We are part of Yokohama Rubber Co., Ltd., a global leader in the tire industry with 1,094 billion yen in revenues (approx. 6.7 billion euro), approximately 34,000 people around the globe and with operations in more than 120 countries.

If you have an entrepreneurial mindset, enjoy taking responsibilities and getting things done in the right way, join us! We are plenty of opportunities to grow and develop in a truly dynamic and easy-going environment.

Are you a high-potential early-career professional, with excellent academic results and strong English skills? Are you ready for a journey that adapts to you, not the other way around? At Yokohama TWS, we are launching NextGen — our new Graduate Program designed to accelerate growth and develop the leaders of tomorrow. NextGen is different from traditional graduate programs. It is fully personalized around your talents and potential. Over up to 48 months, you will complete up to three assignments lasting 12 to 18 months each, across different business functions and countries.

• Early-career candidates
• Excellent academic background, with top marks
• Excellent English skills, both written and spoken (C2)

The journey starts and ends at our HQ in Tivoli, offering hands‑on experience and close collaboration with international teams from day one.

The CRM & Web Specialist role is designed for young talents aiming to grow into well‑rounded marketing professionals, combining digital, customer experience, and business knowledge. Reporting to the Mitas Marketing Director, the role supports core CRM, web, marketing and communication activities, working closely with cross‑functional teams and contributing to multi‑department projects. Throughout the program, the candidate will progressively develop expertise in CRM tools and customer engagement processes, supporting the business in improving the effectiveness of sales, customer service and marketing activities. Key responsibilities include facilitating the use of CRM systems, collaborating with Sales and IT to identify and solve technology‑related issues, supporting user training and workshops, preparing and customizing marketing reports, identifying opportunities to improve CRM usage through automation, and participating in user testing and system upgrades to ensure business objectives are met. The role also includes supporting marketing and communication activities connected with loyalty programs, while building a strong foundation for long‑term growth and development within the organization.

• Support CRM development and continuous improvement initiatives
• Assist in user training sessions and support adoption of CRM tools
• Prepare and customize marketing reports and analyses from CRM data
• Contribute to customer engagement and retention activities in collaboration with Marketing and Customer Service
• Support data quality, compliance, and user testing activities
• Contribute to website performance and user experience improvements, including A/B testing activities
• Coordinate with external partners and developers on digital and web‑related initiatives

• Strong communication, relationship and collaborative skills
• Problem‑solving mindset and ability to work well in cross‑functional teams.

"NextGen" reflects Yokohama TWS’s commitment to international connectivity, multicultural collaboration, and long‑term talent development.

• Structured development paths
• Continuous learning
• Real exposure to the business
• A clear trajectory toward managerial roles

If you are ambitious, curious, and eager to grow in a truly global environment, this is your moment.

Join Yokohama TWS. Here You Can, Together.