Project Manager myAtlante & Loyalty

ppWe are looking for a bProduct Manager – myAtlante App Loyalty /b to lead the development of myAtlante, our app for EV drivers, and Green Gems, our loyalty programme. /p pYou will define the roadmap, improve the customer experience and work with cross-functional teams to grow app adoption, engagement and retention. /p h3Brief description of the role: /h3 pYou own myAtlante, Atlante's app for EV drivers, and the loyalty programme behind it. Reporting to the Chief Marketing Officer, you are responsible for everything that happens inside the app and the design and running of the loyalty programme. The role has no direct reports: you deliver through strong cross-functional coordination and the management of external suppliers. You decide what the app should do and for which users, and you work with the digital and technical teams to build it. For the marketing capabilities you need (CRM, performance marketing) you are an internal client of Marketing Operations, and for the numbers you rely on the Data Analytics Manager. /p h3Value Creation: /h3 pYou create value by making myAtlante a product users adopt, return to and trust, and by turning the loyalty programme into a retention and acquisition engine. Through a clear product roadmap, a strong in-app experience and a well designed loyalty mechanic, you grow active users, engagement and the consented customer relationship that underpins Atlante's B2C ambition. /p h3Core Responsibilities: /h3 ulliOwn myAtlante roadmap in line with Atlante's business objectives. /liliOwn everything inside the app: features, in-app user journeys and the product backlog. /liliDefine product requirements and liaise with the digital and technical teams and with external suppliers. /liliDesign, run and evolve the loyalty programme (Green Gems): mechanics, earn and burn rules, closed and open loyalty design. /liliOwn the commercial partnerships tied to the app and loyalty (commercial deals). In the interim these are managed by Pricing Partnership and transition to this role once it is filled. /liliOwn the in-app engagement strategy: what to communicate, to which users, at which point in their journey. /liliDefine and pursue app objectives: active users, engagement, retention, loyalty participation. /liliBrief Marketing Operations to deliver acquisition and engagement campaigns for the app through CRM and paid channels. /liliUse the Data Scientist's measurement to steer the roadmap and the loyalty programme. /liliBuild business cases for new app features and services and track them against targets. /liliCoordinate the cross-functional delivery across digital, technical, marketing, customer service and country teams. /liliPrepare product and performance updates for the CMO and senior management. /li /ul h3Requirements: /h3 ulliMaster's degree in Business, Marketing, Digital, Economics, Engineering or related disciplines. /lili5+ years of experience in product management of a customer facing app or digital platform, with direct ownership of a roadmap. /liliExperience designing or running a loyalty programme is a strong asset. /liliStrong understanding of engagement, retention and the app user lifecycle. /liliProven ability to deliver without a direct team, through cross-functional coordination and management of external suppliers. /liliAbility to work with technical teams to turn requirements into a shipped product. /liliComfortable using analytics to prioritise, and briefing marketing teams to acquire and engage users. /li /ul h3Other Information: /h3 h3Report to: /h3 pChief Marketing Officer /p h3Gross Annual Salary: /h3 pstarting 50.000, according to experience, plus benefits /p h3Location: /h3 pMilan office - hybrid remote /p pThis announcement is addressed to both sexes, in accordance with Law 903/77 and Legislative Decree 198/2006, and to people of all ages and nationalities, in accordance with Legislative Decrees 215/03 and 216/03 /p /p #J-18808-Ljbffr