Customer Value Strategy Lead — Retention & Growth
Lottomatica Group
Lottomatica Group, leader nel gaming regolamentato in Italia, cerca un Customer Value Strategy Specialist per il Dipartimento Digital & Betting, con sede a Roma. Il ruolo guida la strategia promozionale di prodotto e la definizione della contact strategy per cluster di clienti.
Principali attività includono la gestione di retention, churn prevention, reactivation e cross selling, l'applicazione del tono di voce e del brand across channels, e il monitoraggio del budget e dei risultati.
#J-18808-LjbffrOfferta di lavoro pubblicata 2 giorni fa
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