Global Welding Software Sales Manager

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB’s Robotics business, a leading global robotics company. We’re entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position Reports To

Customer Success Manager

In this role, you will drive the commercial success and adoption of ABB’s welding software portfolio. You will combine business development, technical consulting, and customer success to acquire new customers, support software sales, and ensure long-term customer value. Acting as the bridge between customer needs, sales, and product development, you will play a key role in growing ABB’s welding software business globally.

The work model for the role is hybrid.

This is a global role; the preferred locations are: can be located anywhere in Europe, relocation not needed.

Your Responsibilities

• Drive software business development by identifying, qualifying, and progressing new opportunities within the welding market.
• Own and grow a healthy sales pipeline together with local sales teams and channel partners.
• Develop commercial account plans for strategic customers and support negotiations to successfully close software opportunities.
• Identify upselling and cross-selling opportunities within existing customer accounts to maximize software adoption and recurring revenue.
• Represent ABB Robotics at industry events, customer workshops, and trade shows to increase market awareness and generate leads.
• Support go-to-market activities, including product launches, value proposition development, and sales enablement.

Our Team Dynamics

You will join a global and dynamic sales and marketing team within the Software & Digital division. You will collaborate closely with sales professionals, product specialists, and engineering teams who are passionate about bringing innovative welding software solutions to market. This is a a role with high visibility and the opportunity to shape how ABB enters the welding software market.

Qualifications For The Role

• Bachelor’s degree in Engineering, or a related field
• 5+ years of experience in software sales, technical sales, business development, sales engineering, or customer success within industrial automation, robotics, or manufacturing software
• Proven track record of influencing or closing complex B2B software sales
• Experience managing customer relationships throughout the entire sales cycle, from opportunity identification to post-sales expansion
• Strong commercial mindset with the ability to identify business opportunities and drive revenue growth
• Proven experience working in or supporting the welding, manufacturing, or industrial automation sectors
• Ability to articulate complex technical concepts in simple, customer-friendly language
• Excellent communication skills in English and strong ability to engage with diverse stakeholders
• Willingness to travel to customer sites for demonstrations and visits

Nice To Have

• Experience with ABB Robotics’ software platforms (such as RobotStudio®), or other welding simulation tools
• Deep expertise and passion for welding processes, techniques, and industry best practices - you understand the welding market and its challenges
• Track record of successfully bringing technical solutions to market in industrial sectors
• Experience working with cross-functional teams in product development or go-to-market activities

What’s In It For You

This role offers the unique opportunity to shape a growing market segment and make a direct impact on ABB’s welding software strategy.

You Will

• Drive business growth by combining software sales, customer success, and technical expertise
• Build long-term relationships with leading manufacturers and strategic partners
• Gain exposure to ABB’s broader Software & Digital portfolio and global commercial organization.
• Be part of the launch and growth of an exciting new software business with high visibility and international impact

We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe.

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