Global Media Strategy & Planning Lead

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Department: Media Planning & Performance

Location:

IT, IT

Job ID:

-

We are looking for a Global Media Manager to join our HQ team and play a key role in shaping impactful media strategies across markets.
In this role, you will contribute to defining and executing integrated media plans across online and offline channels, working in a dynamic global environment and collaborating with multiple stakeholders across the organization.

• Lead the definition and execution of integrated media strategies across offline and online channels, ensuring alignment with brand and business priorities
• Contribute to media planning, budget allocation and performance monitoring , with a strong focus on effectiveness and efficiency
• Partner with internal stakeholders (Marketing, Brand, Digital, Finance) and external agencies to define impactful media plans
• Support and participate in media negotiations with publishers, broadcasters and platforms to maximize value and results
• Manage and challenge media agencies, ensuring high-quality delivery, transparency and continuous improvement
• Monitor campaign performance and KPIs, translating data into clear insights and actionable recommendations
• Stay up to date with media trends, innovation and emerging channels, bringing new ideas to the team
• Contribute to strengthening processes, governance and best practices related to media investments

You have experience in media planning and buying, ideally across both client-side and agency environments. You bring a solid understanding of the media ecosystem, including traditional and digital channels. You are comfortable working with data and translating insights into strategic decisions, and you can collaborate effectively in complex, cross-functional environments.

✅ Previous experience (must-have / strong plus)

• 5+ years of experience in media planning and/or media buying (client-side, media agency, or a mix)
• Proven experience managing integrated media plans across offline + online channels (TV/OOH/Radio/Print + Digital)
• Strong exposure to budget management , performance tracking and optimization (full funnel mindset is a plus)
• Experience working with and steering media agencies (briefing, delivery quality, transparency, continuous improvement)
• Familiarity with media negotiations and value-driven planning (publishers, broadcasters, platforms)
• Experience working in international or multi-market contexts and with multiple stakeholders

• Strong analytical approach: ability to turn data into insights and clear recommendations
• Strategic mindset: connect media choices to brand and business goals
• Clear communication and storytelling skills
• Pragmatic, results-driven problem-solving attitude
• Fluency in Italian and English

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• Comprehensive welfare package including short working week during summer months
• Hybrid working policy (10 days a month remote working)
• Company restaurant service
• Access to our corporate gym
• A fast paced and dynamic international context

What next?

• Our Talent Acquisition Team will assess your application and if you have what we’re looking for, you'll be contacted for an initial interview
• If you make it to the short list, you’ll be interviewed by the Hiring Manager and if necessary, other members of the hiring panel
• In some cases, you may be required to show us your skills via technical challenge.

☕ Who We Are
Our Group was founded in Turin in 1895, has been owned by the Lavazza family for four generations. As one of the world’s most important coffee roasters, we operate in more than 140 countries through our brands, subsidiaries and distributors, with a total of over 5,500 employees.

Every day we operate in all sectors of the coffee industry, offering our products through every channel and positioning our brands as a high-quality blend.

We are a community of single origins united into a perfect blend, humans enriching one another through our mutual diversity.

Awakening a better world every morning: the commitment we make every single day.

#torino
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