Director Of Sales & Marketing

ph3Director of Sales Marketing /h3 pAzienda : Ihg, L.c. Tipo Lavoro : Full Time Italy /p h3Descrizione Lavoro - Director of Sales Marketing /h3 h3Description /h3 pbCommercial Strategy /b /p ul liDevelop, implement and continuously refine the hotel's integrated commercial strategy , on a total revenue perspective. /li liLead all Sales, Marketing, Digital Marketing, Public Relations and Business Development initiatives. /li liPosition Kimpton Villa Miramare Taormina as the preferred luxury lifestyle destination in Taormina and the wider Mediterranean market. /li liBuild commercial strategies aligned with the objectives of Kimpton Hotels Restaurants and IHG Hotels Resorts. /li liCollaborate closely with the Director of Revenue Management to maximise Occupancy, ADR, RevPAR, Market Share and overall profitability. /li /ul pbSales Leadership /b /p ul liDevelop annual and long-term sales strategies across all market segments. /li liBuild and maintain strong relationships with luxury travel advisors, wholesale partners, destination management companies (DMCs), premium tour operators and corporate clients , in accordance with the distribution guidelines of IHG Hotels Resorts. /li liLead negotiations for corporate agreements, preferred partnerships and RFP submissions. /li liDrive leisure, luxury, strategic MICE and group business while optimising business mix. /li liIdentify new revenue opportunities and strategic partnerships. /li liRepresent the hotel during sales missions and international roadshows. /li /ul pbMarketing Brand Positioning /b /p ul liDevelop and execute comprehensive marketing and communication strategies. /li liLead brand positioning initiatives that reinforce Kimpton's unique lifestyle identity. /li liManage digital marketing campaigns including SEO, SEM, paid media, content marketing, influencer partnerships and social media strategy. /li liOversee creative content, photography, video production and storytelling initiatives. /li liEnsure brand consistency across all communication channels. /li /ul pbPublic Relations /b /p ul liDevelop and execute strategic PR plans. /li liBuild relationships with international media, luxury travel journalists and influencers. /li liCoordinate press trips, media events and hotel launch activities. /li liAct as a brand ambassador, representing the hotel at national and international events including ILTM, Arabian Travel Market (ATM), WTM London, ITB Berlin and other relevant luxury travel events. /li /ul pbDistribution Commercial Systems /b /p ul liOptimise distribution strategies across all sales channels. /li liMaintain strong knowledge of luxury booking platforms and preferred distribution channels. /li liDrive direct business while optimising OTA performance and cost of acquisition. /li liUtilise CRM platforms such as Salesforce, Delphi, Cvent and IHG commercial systems to maximise commercial performance. /li /ul pbLuxury Consortia Partnerships /b /p pDevelop and strengthen relationships with leading luxury travel networks including: /p ul liVirtuoso /li liSignature Travel Network /li liSerandipians /li liInternova Travel Group /li liTraveller Made /li liAmerican Express Fine Hotels + Resorts /li liPreferred partner programmes and other strategic luxury distribution channels. /li /ul pbCommercial Performance /b /p pMonitor and analyse key commercial performance indicators including: /p ul liOccupancy /li liADR (Average Daily Rate) /li liRevPAR /li liMarket Share /li liGOP Contribution /li liChannel Mix /li liCustomer Acquisition Cost /li liBrand Awareness /li liDigital Performance Metrics /li liROI on Marketing Investments /li /ul pDevelop strategic action plans based on performance analysis and market intelligence. /p pbLeadership Responsibilities /b /p ul liBuild, lead and inspire a high-performing Sales Marketing team. /li liFoster a culture of collaboration, accountability, innovation and excellence. /li liManage departmental budget, recruitment and employee engagement initiatives. /li liCoach, mentor and develop team members to achieve exceptional performance. /li liPromote an environment based on trust, respect and continuous improvement. /li /ul pbCandidate Profile /b /p pThe successful candidate will possess: /p ul liExtensive experience as Director of Sales Marketing, Director of Commercial or Senior Commercial Leader within luxury five-star hotels. /li liPrevious pre-opening luxury hotel experience is highly desirable. /li liExperience with IHG Hotels Resorts or another international luxury hotel company is considered a strong advantage. /li liExcellent written and spoken English and Italian. /li liComprehensive knowledge of the Italian luxury hospitality market and international luxury travel segments. /li liExcellent understanding of the Taormina destination, Sicily and the wider Mediterranean luxury market. /li liProven success in developing and implementing integrated commercial strategies. /li liStrong expertise across Sales, Marketing, Revenue Management collaboration, Digital Marketing and Public Relations. /li liExtensive knowledge of luxury distribution channels and sales platforms. /li liStrong network within the international luxury travel industry. /li liExperience managing CRM systems, commercial technologies and hotel sales platforms ; /li liStrong analytical skills with the ability to interpret commercial KPIs and convert insights into business results. /li liExcellent negotiation, communication and presentation skills. /li liWillingness to travel extensively in Italy and internationally /li liEligibility to work in Italy. /li /ul pbPersonal Competencies /b /p pWe are looking for an inspiring leader who demonstrates: /p ul liExceptional emotional intelligence. /li liOutstanding interpersonal and relationship-building skills. /li liA naturally engaging, charismatic and outgoing personality. /li liPassion for luxury hospitality, lifestyle brands and guest experiences. /li liStrong commercial acumen and entrepreneurial thinking. /li liConfidence, resilience and sound judgement. /li liProfessional credibility and integrity. /li liThe ability to inspire confidence among colleagues, owners, partners and clients. /li liExceptional personal presentation, reflecting the standards of an international luxury lifestyle brand. /li liThe ability to create a positive, trusting and high-performing workplace culture. /li /ul pbQualifications /b /p ul liBachelor's Degree in Hospitality Management, Business Administration, Marketing or a related discipline are a preferred plus. /li liMaster's Degree or professional qualifications in Sales, Marketing or Hospitality Management are considered advantageous. /li /ul pbWhat We Offer /b /p ul liA unique opportunity to shape the commercial success of one of Sicily's most prestigious luxury hotel openings. /li liMembership of the Executive Committee of Kimpton Villa Miramare Taormina. /li liThe opportunity to work with one of the world's leading luxury lifestyle hospitality brands. /li liAn annual employment contract commencing in September 2026. /li liFollowing a successful performance assessment, the position bcan be converted into a permanent employment contract /b according to obtained results. /li liCompetitive executive compensation package, performance incentives and benefits. /li liInternational career development opportunities within Kimpton Hotels Restaurants and IHG Hotels Resorts. /li /ul h3Informazioni sull'azienda /h3 pIhg, L.c. /p pAt IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey? /p /p #J-18808-Ljbffr