Group Performance Team Lead

OverviewIn this role, you lead team.blue’s performance marketing engine across Paid Media, SEO/GEO, CRO, and Affiliate channels to drive measurable customer acquisition. You’ll build standards, tooling, and dashboards to deliver consistent results across 60+ brands and 22+ markets. You will guide an AI-aware acquisition strategy, run rapid experiments, and develop managers to sustain high performance in a growing CoE. You report to the Group Director of Marketing and collaborate with cross-functional leaders to move with speed and clarity.BenefitsLead group-wide performance delivery across core channels for measurable acquisition impact (CAC, ROAS, new customers)Develop execution standards, tooling, and frameworks for consistency across brands and marketsMaintain real‑time dashboards and sprint reviews to surface performance gaps and opportunitiesGuide data‑driven budget allocation decisions aligned to group goalsOversee multi‑brand AI discovery initiatives (GEO programme) and coordinate across Organic, Content & Localisation, Intelligence, and brand teamsDrive a rigorous Test, Learn, Scale culture with rapid experiments and scalable frameworksIdentify new channels and technologies and shepherd controlled adoption across the groupLead and develop a team of performance marketing managers and specialists; enable cross‑channel knowledge sharingResponsibilities8+ years in performance marketing with multi‑brand or multi‑market leadershipHands‑on depth in at least two of: Paid Media, SEO/GEO, CRO, AffiliateProven track record of building or rebuilding a performance function with defined standardsExperience in agile delivery environments (Scrum, Kanban, or Scrumban) is a plusStrong understanding of AI platforms affecting performance (LLMs, discovery) and acquisition strategyAnalytical rigor with attribution models, dashboards, and data‑driven decision makingAbility to diagnose complex performance problems with stakeholders across hierarchyExperience influencing across matrix organisations and mentoring managers #J-18808-Ljbffr