Growth Marketing Specialist - B2B

ppAt Scalapay, we’re shaping a culture with high standards, independent and critical thought, innovation, ownership, and continuous learning. We operate in a fast‑moving, tech‑driven environment, and we’re looking for people who thrive in change, think boldly, and take initiative. If you’re ready to put your potential to the test in a hiring process designed to spotlight exceptional talent, this is your chance to stand out and grow with one of Europe’s most ambitious fintech teams. /p h3THE MISSION /h3 pWe are looking for a bGrowth Marketing Specialist /b to join our Growth Marketing team and take ownership of the B2B self‑service pipeline, the engine that turns inbound merchant requests into live partnerships across Italy, Spain, France, and Portugal. /p pYou will think strategically, challenge proposals critically, and drive performance improvements through data, experimentation, and a deep understanding of digital advertising platforms. You will guide an external media agency on campaign operations and coordinate with the internal creative team on ad concepts, while also being hands‑on: leveraging AI to prototype assets, building landing pages, and running experiments with the support of advanced LLM tools. /p h3Key Responsibilities /h3 ul liOwn the performance of B2B paid campaigns across Google Ads and Meta Ads, guiding an external agency to ensure the best strategic and tactical decisions are made. /li liManage and evolve HubSpot workflows powering the self‑service pipeline: lead qualification, automated communications, deal progression, and merchant nurturing. /li liCollaborate with the Product team on a new B2B onboarding portal (in‑store and online), ensuring CRM integration and communication triggers are correctly configured. /li liDesign, execute, and analyze A/B tests across the merchant funnel: landing pages, email sequences, onboarding touchpoints. /li liAnalyze campaign and funnel data to extract actionable insights and connect advertising performance to actual business impact. /li liMonitor and optimize cost per Qualified Deal across all active markets. /li /ul h3What We Are Looking For /h3 h3Experience Background /h3 ul li3‑4 years of experience in growth marketing, performance marketing, or demand generation, ideally B2B. /li liHands‑on experience managing paid campaigns on Google Ads and Meta Ads with a total annual budget of at least EUR 500K. /li liExperience with a CRM platform (HubSpot strongly preferred): managing workflows, automations, and deal pipelines. /li liVersatility across paid media, CRM, and analytics, whether built in agency, consulting, or in‑house environments. /li /ul h3Technical Skills /h3 ul liGoogle Ads Meta Ads: conversion events, pixel/CAPI setup, optimization signals, attribution models. /li liCRM (HubSpot preferred): workflow building, deal pipeline management, custom properties, attribution improvement. /li liAnalytics: confidence with at least one platform (Amplitude, Google Analytics, HubSpot Analytics). /li liAI/LLM Tools: proven experience using advanced LLM tools (e.g., Claude Code, Codex) to accelerate analysis and experimentation. /li liA/B Testing: solid understanding of control groups, test design, and statistical significance. /li /ul h3Mindset /h3 ul liAnalytical, data‑driven, and comfortable digging into data to find the "why" behind a metric shift. /li liCritical thinker who investigates when something doesn’t add up. /li liProactive and solution‑oriented. /li liStrong communicator in both Italian and English. /li /ul h3Nice to Have /h3 ul liExperience in fintech, payments, or e‑commerce. /li liFamiliarity with SQL (JOINs, aggregations, filtering). /li /ul h3Recruitment Process /h3 ul liA conversation with our Talent Acquisition team. /li liA first interview with the Hiring Manager to deep‑dive into your experience and role expectations. /li liA skills‑based exercise and debriefing session involving key stakeholders. /li liA final chat with Simone (our CEO) where he will share and assess the Scalapay Values. /li /ul /p #J-18808-Ljbffr