Marketing Manager Italy

ppMarketing in Atlante Italy is first and foremost a commercial lever to increase revenues. You own the country execution of marketing activities in coordination with the central Marketing, Communication, CRM, App and Graphic teams at HQ, ensuring full alignment with Group priorities while adapting execution to the Italian market. /ppYou operate within Atlante’s matrix organization, with hierarchical reporting to the CEO Italy and functional reporting to the Chief Marketing Officer at HQ. B2C, digital, CRM, lifecycle marketing, brand and communication activities are defined and coordinated by the Group Marketing function at HQ, while country execution, local commercial activations, partnerships and customer experience initiatives are owned by the Italian Marketing function. /ppYou manage the local marketing budget and act as the country interface towards HQ Marketing, while partnering closely with Commercial, Operations, Infrastructure, Public Affairs and Finance to maximize commercial performance and customer satisfaction. /pbValue creation: /bpYou create value by translating Atlante Italy’s commercial priorities into integrated marketing initiatives that increase customer acquisition, charging session frequency, customer retention and customer lifetime value. /ppBy combining B2C marketing, CRM-driven lifecycle programs, trade marketing, commercial partnerships and brand communication, you maximize the return on Atlante Italy’s marketing investments, strengthen the network’s commercial appeal and ensure a best-in-class customer experience across every customer touchpoint. /ppYou ensure that marketing contributes directly to commercial performance, while acting as the country interface to Group Marketing capabilities — including brand, communication, CRM and research — and guaranteeing full consistency with the Group marketing framework defined by the Chief Marketing Officer. /pbCore Responsibilities: /bh3B2C, Digital, CRM Lifecycle Marketing /h3ulliOwn the country execution of B2C, digital, CRM and lifecycle marketing activities in coordination with HQ Marketing. /liliDrive customer acquisition, charging session frequency, retention and customer lifetime value through integrated B2C marketing initiatives. /liliContribute to the execution of local digital marketing campaigns — including paid social, SEM, display, programmatic and app marketing — ensuring commercial effectiveness and alignment with HQ. /liliAnimate influencer marketing activities, including identifying influencers, developing relationships during the weeks leading up to local campaign launches, following up and validating content and videosOversee CRM and lifecycle marketing programs — including email, push notifications, in-app communications and SMS — across the full customer journey. /liliDrive local Atlante app performance, including registrations, app engagement, ASO, in-app communications and push notification strategy. /liliCoordinate local campaign briefs, marketing assets and country execution together with the HQ Marketing, Communication and Graphic teams. /liliMonitor and optimize country marketing KPIs, including CAC, LTV, retention, charging sessions per user, app engagement, NPS and commercial contribution. /liliOwn the marketing budget relating to local activities, including planning, allocation, monthly tracking and optimization of marketing efficiency and ROI. /liliOversee the local digital ecosystem, including the website, app communications, social media, SEM and app store presence. /liliCoordinate the local implementation of loyalty initiatives and customer engagement programs. /liliEstablish a structured customer insights feedback loop towards HQ, leveraging campaign performance, app data, customer feedback, NPS and market trends. /li /ulh3Trade Marketing, Commercial Activations Partnerships /h3ulliSupport the country’s commercial activation calendar, contributing to customer acquisition, station utilization and commercial revenues. /liliOversee commercial activations at Atlante stations, including openings, promotional initiatives, roadshows and customer engagement events. /liliDrive co-loyalty agreements and commercial partnerships with national and local consumer brands aligned with the EV customer journey. /liliCoordinate landlord co-marketing initiatives together with the Site Acquisition and Partnership teams. /liliEstablish and personally maintain direct agreements with services and operators in proximity of Atlante stations (shopping centres, retail, bars, restaurants, hospitality, leisure) to enrich the customer experience during charging time. /liliSupport the B2B Partnership Manager Italia, working four hands, through marketing initiatives, pricing campaigns, promotional mechanics and sales enablement activities. /li /ulh3Marketing Governance Team Leadership /h3ulliManage the local marketing budget and optimize resource allocation to maximize commercial impact. /liliMonitor marketing performance through business and marketing KPIs, ensuring the continuous improvement of efficiency and return on investment. /liliAct as the primary interface between Atlante Italy and the HQ Marketing, Communication, CRM, App and Graphic teams. /liliCoordinate agencies, suppliers and marketing partners, ensuring quality, efficiency and budget discipline. /liliOwn the country execution of Atlante Italy’s communication plan in alignment with Group Brand guidelines. /liliManage press and media relations. /liliStrengthen Atlante’s brand awareness and reputation across the Italian market. /liliSupervise editorial planning, website content and local communication materials. /li /ulpRequirements /pulliMaster's degree in Marketing, Economics, Business Administration, Communication or a related field. /lili7–10 years of experience in marketing roles, with at least 3 years in a managerial position with country-level responsibility. /liliProven track record in B2C marketing with a strong commercial orientation and a direct impact on revenues, customer acquisition and retention. /liliSolid hands‑on experience in digital marketing, including paid social, SEM, display, programmatic and app marketing. /liliStrong expertise in CRM and lifecycle marketing, including email, push notifications, in‑app communications and SMS, managed across the full customer journey. /liliExperience in app marketing and performance, including registrations, engagement, ASO and in‑app communication strategies. /liliExperience in trade marketing, commercial activations and events, such as openings, roadshows and promotional initiatives. /liliProven ability to negotiate and manage commercial partnerships, co‑marketing and co‑loyalty agreements with national and local brands, retail and hospitality operators. /liliExperience in influencer marketing, from scouting to content validation. /liliExperience in press and media relations and in executing brand and communication plans. /liliStrong experience in managing a marketing budget, including planning, allocation, monthly tracking and ROI optimization. /liliAnalytical, data‑driven mindset, with confident use of marketing KPIs such as CAC, LTV, retention, NPS and engagement metrics. /liliExperience working in international, matrix organizations, coordinating with HQ functions while adapting execution to the local market. /liliProven experience in managing agencies (media, creative, PR, events) and marketing suppliers. /liliNative or fluent Italian and fluent English, both written and spoken. /liliStrong commercial orientation and results focus. /liliExcellent stakeholder management and ability to influence without direct authority, which matters in a matrix organization. /liliHands‑on attitude, able to move between strategy and operational execution. /liliExcellent communication, negotiation and relationship‑building skills. /liliAutonomy, proactivity and strong organizational skills. /li /ulp-Hyerarchically: CEO Italy /pp-Functionally: Chief Marketing Officer, Atlante HQ /pullibGross Annual Salary: /bstarting € 45.000 - according to experience - plus MBO, benefits, welfare, /lilibLocation: /bMilan office - hybrid remote /li /ul /p #J-18808-Ljbffr