Country Manager

About the Company

EDAN Instruments, Inc. is a professional high-tech company combining R&D, manufacture and distribution of advanced electronic medical equipment. The company has five product categories, namely Obstetrics & Gynecology Products, Patient Monitoring Products, Diagnostic Electrocardiographs, Ultrasonic Imaging Systems and In-vitro Diagnostic Products. EDAN, owning over 80 types of products, has become a leading medical equipment supplier, which maintains sustainable growth worldwide.

About the Role

Responsibilities

• Market Strategy and Business Development

(1) Develop and execute a comprehensive business plan for Edan in the Italian market, including market analysis, competitive strategies, goal setting and financial projections.

(2) Drive sales growth by establishing and managing local distributor and agent networks.

(3) Lead the planning and execution of direct sales strategy, including target customer segmentation, direct sales model design (such as direct hospital sales, government procurement and key account management), and sales route planning.

• Subsidiary Establishment and System Setup

(1) Lead and oversee all preparatory work for the legal incorporation and registration of the Italian subsidiary, including legal compliance and office setup.

(2) Establish an initial operational framework for the Italian market, covering sales, marketing, and basic financial and compliance procedures.

• Marketing and Brand Building

(1) Develop and implement localized marketing, brand promotion and product launch strategies to build Edan’s brand presence in the Italian medical device industry.

(2) Build relationships with Key Opinion Leaders (KOLs), major hospitals and potential strategic partners.

(3) For direct sales, plan and lead targeted marketing activities and brand penetration initiatives for end key accounts, including large hospitals and healthcare groups.

• Compliance and Risk Management

(1) Ensure all business activities comply with EU and local Italian rules governing business conduct, data privacy and medical devices (e.g., MDR).

(2) Oversee the planning and execution of product registration and certification procedures in Italy.

• Team Planning and Recruitment

(1) Formulate a team development plan aligned with business growth, and recruit, train and manage the initial local team in Italy.

Qualifications

• Education Background: Master’s degree or higher in Business, Marketing, Biomedical Engineering or related disciplines.

Required Skills

• Core Experience: More than 10 years of sales experience in the medical device industry, over 3 years of working experience as a Country Manager or in equivalent leadership roles, and over 3 years of direct sales experience. Candidates with proven track records of building a business from the ground up in Italy or the EU are preferred.
• Key Capabilities: Proficient in the Italian healthcare system and tendering procedures, familiar with EU MDR regulations, and equipped with an established local professional network.
• Language Requirements: Fluent in Italian and English (mandatory). Command of Chinese is a plus.
• Quality Requirements: Possess strong negotiation, communication and leadership skills, be result-driven, and capable of working under resource constraints during the start-up stage.

Pay range and compensation package

Basic salary: €75000 – €112,000 per year + Sales bonus per quarter