Product Marketing Manager

ph3OUR STORY /h3 pAt STMicroelectronics, we believe in the power of technology to drive innovation and make a positive impact on people, businesses, and society. As a global semiconductor company, our advanced technologies and chips form the hidden foundation of the world we live in today. /p pWhen you join ST, you will be part of a global business with more than 115 nationalities, present in 40 countries, and comprising over 50,000 diverse and dedicated creators and makers of technology around the world. /p pDeveloping technologies takes more than talent: it takes amazing people who understand collaboration and respect. People with passion and the desire to disrupt the status quo, drive innovation, and unlock their own potential. /p pEmbark on a journey with us, where you can innovate for a future that we want to make smarter and greener, in a responsible and sustainable way. Our technology starts with you. /p pExperienced and strategic Product Marketing with 3-4+ years in product marketing, or business development, ideally within the Power semiconductor sector. /p pThis leadership role acts in the Industrial Global field for SiC MOSFET Discrete Modules as Commercial interface with Regional Marketing and Sales to support and maintain Customer Engagement Relationship for both OEMDIS. Promotes and manages the implementation of the product strategy by customer segment. /p pProvides service to assigned customers sales organizations. Guarantees Customer prioritization, support for contract negotiations. /p pKPI’s: Price Roadmap Guidance Incl Prisma Mngmt, STDM% analysis, Budget contribution and consolidation, Top Line, Market Share Profitability Maximization /p pDesign-wins at End Customers both for direct customers and distribution is key in defining go-to-market strategies, crafting differentiated proposals, driving demand generation, and shaping product and solutions that resonate within Sourcing Purchasing stakeholders. /p pThe ideal candidate combines technical acumen with strong marketing and business instincts. Must have proven track record of influencing product direction, market adoption, and revenue growth at scale. /p h3Key Responsibilities /h3 ul liDefine and lead the Product Marketing Team /li liDefine and lead the global product marketing strategy for Industrial products /li liAct as a strategic advisor to technical marketing, on market trends, competitive landscape, and customer insights for industrial and define the attack plan and strategy by region /li liIdentify and drive growth opportunities through product positioning, new application segments, and ecosystem partnerships. /li liBusiness Development Funnel analysis vs 3/5YP developed (Funnel on 3Y/5Y mostly new Tech.) /li liContribute with high-impact to business related content, including: /li liCustomer Engagement /li liProduct Strategy alignment with Technical Marketing /li liProduct portfolio harmonization /li liProduct Portfolio gap identification and development /li liInterfaces with division departments regarding product performance, availability, quality and ideas for new products in cooperation with Technical Marketing /li liInteracts with customers regarding product quality and engages Product Eng QA. /li liEnsure consistency and clarity of messaging on Frcst Analysis (in intimacy with DP) /li liBuild and maintain launch playbooks, including positioning, key messaging, and field enablement plans. /li /ul h3Sales Field Enablement /h3 ul liDelivers trainings to Regional Marketing, Sales, and distribution partners. /li liSupports the creation of Marketing sales tools: fighting guides and Cross refrences /li liSupports Top customers engagements and key design-in opportunities /li /ul h3Required Qualifications /h3 ul liBachelor’s or Master’s degree in Electrical Engineering, or related field. /li li3-4+ years of experience in in product marketing, or business development, ideally within the Power semiconductor sector. /li liUnderstanding of system-level design /li liStrong ability to communicate commercially product concepts, selling points and product values to multiple audiences (engineering, sourcing purchasing). /li liSolid capability in creating and developing teamworking /li liProven success in contributing Top Line, Market Share Profitability maximization. /li liExcellent verbal communication, writing, presentation, and storytelling skills. /li /ul pThe expected salary range for this position is € 60.000 – €70.000 gross annual salary (RAL), plus variable pay relevant for the role. In accordance with the EU Pay Transparency Directive and applicable Italian legislation, this compensation range has been determined based on objective, gender-neutral criteria, including job responsibilities, required skills, relevant experience, qualifications, and market benchmarks. Placement within the range will depend on the candidate’s profile and demonstrated competencies. The final offer will be made in compliance with the applicable National Collective Bargaining Agreement (CCNL), where relevant, and our internal compensation policies. We are committed to equal pay for equal work and equal opportunities for all candidates. /p pST is proud to be one of the 17 companies certified as a 2025 Global Top Employer and the first and only semiconductor company to achieve this distinction. ST was recognized in this ranking thanks to its continuous improvement approach and stands out particularly in the areas of ethics integrity, purpose values, organization change, business strategy, and performance. /p pAt ST, we endeavor to foster a diverse and inclusive workplace, and we do not tolerate discrimination. We aim to recruit and retain a diverse workforce that reflects the societies around us. We strive for equity in career development, career opportunities, and equal remuneration. We encourage candidates who may not meet every single requirement to apply, as we appreciate diverse perspectives and provide opportunities for growth and learning. Diversity, equity, and inclusion (DEI) is woven into our company culture. /p pTo discover more, visit st.com/careers. /p /p #J-18808-Ljbffr