Brand Partnerships Manager - Consumer Goods - Global Business Solutions

Overview

As Brand Partnership Manager at TikTok, you will manage a portfolio of high-profile Food & CPG brands, acting as a trusted marketing consultant. You translate client needs into TikTok solutions across the full funnel, from awareness to social commerce, and drive measurable business impact. You work with cross-functional teams to position TikTok as a core growth engine while staying ahead of industry trends. This role blends strategic partnership development with data-driven insights to scale revenue and meaningful brand experiences on our platform.

Responsabilità

• Act as the primary strategic partner for key Food & CPG accounts, driving revenue growth and long-term partnerships
• Provide consultative selling by mapping client challenges to TikTok product solutions (awareness to social commerce)
• Articulate TikTok's value and differentiation through competitive positioning
• Deliver data-driven insights from campaign performance and market trends to guide future investments
• Stay ahead of industry trends in Food, CPG, and adjacent fast-moving sectors to pitch innovative solutions

Requisiti fondamentali

• 4+ years of experience in digital marketing, account management, or brand partnerships
• Proven track record with leading tech platforms, top-tier media agencies, or fast-paced brand marketing environments
• Strategic & Analytical mindset with ability to turn analytics into marketing stories
• Deep understanding of the Italian advertising market, consumer behavior, and the digital competitive landscape
• Exceptional communication and presentation skills; fluent in Italian and English
• Strategic thinking
• Analytical mindset
• Excellent communication
• Data-driven insights
• Campaign performance analysis
• Digital advertising ecosystem knowledge