Experience Manager, Luxury

This role supports the creation, deployment, and production of McIntosh & Sonus faber luxury brand experiences (in‑person experiences & activations) to elevate brand perception, fuel dealer and distributor activations, and support commercial outcomes. The focus is on events in EMEA, including the Sonus faber factory experience and regional Vicenza experience for VIPs and stakeholders.

Scope of Responsibilities

A. Experience Program Development & Management

• Identify experience opportunities, in collaboration with the Global Activation team.
• Improve and oversee ongoing execution of the Sonus faber Factory Experience and regional Vicenza/Veneto Experience for VIP customers and stakeholders.
• Lead the end‑to‑end guest journey design of key experiences, from invitation to post‑event follow‑up.
• Confirm the strategic intent, goals, and budget for each experience.
• Manage relationships with Experience partners and Bose stakeholders.
• Own documentation of experience frameworks, flows, run‑of‑show guides, and best practices.
• Serve as a brand ambassador, storyteller, and on‑site leader throughout the experiences we produce.
• Support the development of a broad experience strategy and guidelines to create scalable programs worldwide, including standardized playbooks and toolkits.

B. Dealer & Distributor Activation

• Partner with the Activation team to guide dealers on turning events into brand‑building and sales‑supporting experiences.
• Coordinate with the Training & Education team to ensure storytelling and luxury behaviors are integrated.
• Support key partners in elevating their own experiential execution, acting as a reference point for luxury standards and experience design.

C. Event Coordination & Experience Support

• Support global experiential activations with planning, content, flows, experience design, and logistics.
• Identify and secure the correct audio equipment and display environments; oversee setup and break‑down/ship‑out.
• Ensure events ladder up to Experience KPIs and brand goals.
• Capture leads and hand off to Bose VIP Sales Enablement and/or supporting dealer for conversion.
• Define experience flow and key moments (arrival, immersion, peak, closing) to ensure emotional and sensory impact.

D. Content & Story Enablement

• Partner with Product/Content Marketing teams to identify what assets are needed to activate experiences.
• Gather field needs from distributors/dealers and translate them into creative requirements.
• Ensure alignment with future Brand Identity and Brand Guidelines.
• Collaborate with the PR team to ensure experiences are designed with media relevance and narrative clarity in mind.

E. Performance & Reporting

• Track Experience KPIs: attendance, audience quality, dealer support, conversion signals, post‑event opportunities.
• Support scoring/evaluation frameworks for experiences globally.
• Provide insights and recommendations to continuously refine programming, formats, and audience targeting.

Experience & Skills

• 5+ years producing brand experiences, cultural activations, or high‑end hospitality events for luxury audiences.
• Proven track record leading end‑to‑end guest journey design across international markets.
• Experience managing business partners such as retailers and distributors.
• Strong narrative and storytelling skills; ability to translate a brand identity into experiential moments.
• Experience developing scalable playbooks, frameworks, or toolkits across markets.
• Comfortable managing budgets, vendor contracts, and multi‑event logistics simultaneously.
• Familiarity with audio or AV environments preferred.

Key Personal Attributes

• Strong communication skills.
• Attention to detail and commitment to quality standards.
• Obsessive attention to guest experience quality – from macro programming to in‑room detail.
• Collaborative across functions without losing ownership of outcomes.
• Ability to balance hands‑on technical work with client‑facing responsibilities.
• Genuine passion for music, design, sound, and cultural programming.

Diversity and inclusion are integral to our success. We believe that providing reasonable accommodation is a legal obligation and a fundamental aspect of our commitment to being an employer of choice. Reasonable accommodations are available to support individuals with different abilities throughout the application process.