MARKETING COORDINATOR (M/F/D)

We are a community open to everyone. One global team where everyone counts.

Join the Canyon team and work at the cutting edge of the bike industry, with a job as versatile and exciting as the bikes we develop. All in an open, international atmosphere where teamwork, collaboration, true innovation, and a dynamic workplace are all part of our everyday. Ready to ride with us?

THE ROLE

As our Marketing Coordinator for Canyon Italia, you will plan, organize, and execute of our local event calendar from start to finish. You will build and deliver dynamic experiences that align with Canyon’s brand values, elevate our market presence, and connect with the Italian cycling community.

Working closely with the Marketing Manager Italy and the local and global teams, you will showcase Canyon’s world-class bikes at events ranging from local grassroots rides to major international expos. Collaborating directly with brand ambassadors, key partners, and local stakeholders, you will ensure every event reflects Canyon’s commitment to performance, innovation, and community.

This role will be based on our brand-new HQ in Pedrengo (BG).

YOUR JOB AS PART OF THE CANYON CREW

• Community Building & Activation: Act as the primary driver for the Italian cycling community by cultivating authentic relationships, organizing engaging local initiatives, and collaborating with brand ambassadors and key partners to expand Canyon's rider community.
• Event Planning: Lead the development and execution of the Italian events calendar, aligning community activations and major market events with global brand priorities and commercial targets.
• Event Execution: deliver the full event lifecycle—from concept creation, logistics, and on-site execution through post-event evaluation.
• Fleet Readiness & Oversight: Coordinate and oversee the local marketing bike fleet to ensure all bikes are fully prepped, correctly configured, and event-ready for every activation.
• Partner & Ambassador Event Coordination: Act as the main point of contact for external events organized by Canyon ambassadors, strategic partners, and local organizers, providing logistical guidance, event toolkits, and brand alignment to expand our community presence.
• Social & Digital Amplification: Collaborate closely with internal social media teams, local partners, and ambassadors to ensure event content is captured, shared, and leveraged effectively to maximize overall brand reach and impact.
• Campaigns & Product Launch Support: actively assist the Italian and Global Marketing teams in executing local campaign rollouts, product launches, and general marketing initiatives to maintain continuous brand momentum.

How You Become Part Of The Race

• Commercial or marketing background with proven experience in event planning, field marketing, or community management (sports/outdoor industry preferred).
• Deep passion for cycling and a strong connection to cycling culture, trends, and community dynamics.
• Hands-on mechanical bike knowledge with the proven ability to set up, adjust, and troubleshoot bicycles on-site.
• Exceptional organizational skills with a track record of managing multi-event calendars, vendor logistics, and event assets simultaneously.
• Digital proficiency with CRM tools, registration platforms, and event management software.
• Willingness and flexibility to travel extensively across Italy, including regular weekend availability for event execution.
• Valid full driving license (essential for event logistics and transport).
• Native-level Italian and fluent business English (written and spoken) for seamless collaboration with HQ and international colleagues.

HIGHLIGHTS ON YOUR CANYON TOUR

• The Canyon Crew & Culture: Combine energy and transparency in a global team. We promote a strong feedback culture, unique Canyon events, and inspiring crew rides. Your voice matters in creating an inclusive workplace where well-being is a priority.
• Feel Canyon (Product Perks): Unlock your passion for cycling! Enjoy exclusive discounts on bikes, gear, and apparel as part of our commitment to fueling your journey.
• Compensation & Rewards: Experience a rewarding career with a competitive market-based salary and generous paid time off. Your satisfaction is our priority.
• Life-Work Integration: Join us for a career that prioritizes balance through flexible and hybrid work options in a family-friendly environment.
• Impact & Development: Shape the future of mobility. We offer diverse career paths across operational, strategic, creative, or technical roles, where innovation and sustainability consistently challenge and inspire you.