Social Media & Digital Content Intern — Hybrid, Global Reach

Social media & digital content intern – BA LaundryWhat You’ll Be Doing

• Social media execution & coordination
• Support the execution of the editorial calendar for Electrolux Professional global social media channels (LinkedIn, Facebook, Instagram).
• Support the launch and centralized management of Wascomat global social media channels (LinkedIn and Instagram).
• Assist in preparing, scheduling, and publishing content across global channels.
• Provide operational social media support to Americas and APAC regions.
• Prepare and share ready‑to‑use social media content for local marketing teams.
• Support content adaptation for local markets while ensuring consistent messaging, positioning, and tone of voice.
• Ensure all social media content complies with Group social media guidelines and brand identity.
• Track basic performance metrics (reach, engagement, clicks) and support reporting.
• Digital training & learning content on laundry products
• Support the creation of digital training materials related to BA Laundry products, solutions, and use cases.
• Help transform technical and commercial content into:
• Structured learning flows
• Clear how‑to content and explainers
• Simple visuals, short presentations, and learning assets
• Support storyboarding, drafting, and structuring training content in collaboration with Marketing, Product Management, and L&D teams.
• Contribute to the preparation of content for internal platforms or partner academies (e.G. LMS‑ready materials).
• Content repurposing & scalability
• Repurpose existing product, marketing, and sales materials into training‑ready and partner‑friendly formats.
• Adapt content so it can be reused across learning, sales enablement, and digital channels.
• Use digital and AI tools to draft, structure, visualize, and refine content efficiently.
• Quality, consistency & learning
• Ensure all content aligns with brand guidelines, tone of voice, and quality standards.
• Support basic feedback collection on training and content effectiveness.
• Learn from performance data and stakeholder input to continuously improve content.

• Currently enrolled in or recently graduated from a degree in Marketing, Communication, Digital Media, Business, or a related field.
• Strong interest in social media, digital content, and storytelling.
• Interest in learning about technical products and translating complexity into clear messages.
• Good organizational and coordination skills, with the ability to manage multiple tasks and deadlines.
• High attention to detail and respect for brand guidelines and tone of voice.
• Comfortable collaborating with international stakeholders (global, regional, and local teams).
• Strong written communication skills in English (additional languages are a plus).
• Proactive attitude, curiosity, and willingness to learn.

• Social media management and publishing tools
• PowerPoint and presentation tools

• Be part of a company grounded in customer focus, sustainability leadership, innovation, and social impact. We aim to Meet Needs Beyond Tomorrow.
• The possibility to work hybrid and build a flexible work life balance.
• Be part of an industry shift that makes a difference — in how people live, cook, clean, care, and serve.
• Plus: country‑specific perks and benefits designed to support your well‑being.