Go-To-Market Manager

Akeron transforms business challenges into digital solutions through innovative and flexible software that improves efficiency, decision-making processes, and business performance. With headquarters in Lucca and offices in Paris, London, and New York, it supports companies in achieving their strategic goals. Today, it is a trusted partner to more than 500 clients across all industries and sizes, including Lavazza, Intesa Sanpaolo Private Banking, Optimize RX, Amadori, Prada, Mutti, Rummo, Randstad, and many others.

We are looking for a

Go-To-Market Manager

to lead the go-to-market strategy of one of Akeron’s core products: Vulki by Akeron the Incentive & Performance Management platform. The role sits in the

marketing department

at the crossroads of Product, Sales and Marketing and plays a key role in shaping product positioning, market entry strategies and demand generation initiatives in an enterprise software context.

Key responsibilities Define, own and continuously evolve the go-to-market strategy and execution for the product across regions, adapting positioning, messaging and channels to local market dynamics. Work closely with Product Marketing and Sales and to manage GTM activites aligning product launches, market expansion and growth initiatives. Analyze target markets and competitive landscapes (enterprise software, incentive management, sales performance, HR tech) to support positioning, differentiation and market entry strategies. Plan and lead field marketing initiatives across regions (events, conferences, executive roundtables, roadshows), with a strong focus on enterprise pipeline generation. In particular this role will work on the corporate plan and coordinate the Italian operations Collaborate with partners team to execute joint go-to-market and demand generation activities where applicable. Define and oversee product messaging, value propositions and go-to-market assets, ensuring global consistency with appropriate local adaptation. Design, execute and optimize multi-channel Corporate campaigns (content, email, webinars, digital, ABM, partnerships). Monitor and optimize key performance metrics

Requirements University degree in Marketing, Business, Economics, Engineering or equivalent experience. At least 5 years of experience in B2B marketing or go-to-market roles within enterprise software companies. Proven experience working on product go-to-market strategies, preferably across multiple markets or regions. Strong exposure to enterprise sales environments, long sales cycles and complex buying processes. Hands-on experience in field marketing and demand generation initiatives linked to pipeline and revenue. Experience working closely with Sales teams and international stakeholders. Strong analytical, project management and communication skills. Fluent English and Italian (written and spoken); additional European languages are a plus.

Nice to have Experience in Sales Performance Management, Incentive & Compensation, HR Tech or adjacent enterprise software domains. Experience supporting international market entry or expansion. Background in fast-growing, international B2B organizations.

What We Offer A sustainable and inclusive working environment that allows each of our employees to grow professionally and engage openly with all company stakeholders A clear and shared career path The opportunity to take part in industry events and obtain certifications The possibility of working remotely Flexible working hours

Contract and Compensation: The position offers an annual gross salary (RAL) between €45,000.00 and €50,000.00. A variable component (MBO/bonus) may be added to the compensation package, to be defined during the interview based on the role and assigned objectives. The National Collective Bargaining Agreement for the Tertiary, Distribution and Services sector (Confcommercio) applies.

Our Values Alone, you lose; together, you win! Everyone gives their best for the team’s success If we don’t like something, we fight to change it! Great ideas come from diversity and discussion Inclusion, listening, transparency, and kindness are our guiding principles We want everyone to find their own space and contribute their ideas to improve our organization, while also nurturing their own ambitions If you identify with these values and characteristics, don’t hesitate to send us your application!

This job posting is addressed to candidates of all genders, pursuant to Laws 903/77 and 125/91, and to people of all ages and nationalities, pursuant to Legislative Decrees 215/03 and 216/03.