Accessories Communication Senior Manager

h3Posizione /h3 h3Mission: /h3 pThis role is responsible for defining and implementing the global marketing and communication strategy for the Accessories division, ensuring a strong positioning and market resonance aligned with Bvlgari's brand values. This role actively collaborates with internal teams and external functions to optimize the visibility of Accessories creations and collections, consolidating the brand's reputation and engagement globally. /p h3Main Accountabilities: /h3 ul libStrategic Planning Execution: /b ul liDevelop and implement the annual marketing and communication strategy for the Accessories category /li liIdentify and integrate Accessories into the broader Bvlgari calendar, proposing opportunities for one-brand synergies /li /ul /li libCross-Functional Coordination: /b ul liDrive integrated communication efforts by coordinating with internal Brand and Communication teams (e.g., Celebrity, Events, Social Media, Media, Product Marketing, Trade Marketing, Image) to ensure message alignment /li /ul /li libPR Editorial: /b ul liExecute a strong global editorial placement strategy for key launches, aligning with markets to amplify messages /li liManage external consultants for consistent activation of PR activities. /li liOrganize and manage interviews for the Accessories Managing Director and the Creative Director /li /ul /li libGlobal Event Fashion Week Presence: /b ul liProvide strategic support for the annual global LGA event (briefing, planning, and post-event amplification) /li liCoordinate Paris Couture and Milan Fashion Week presentations for targeted press /li liOrganize strategic meetings for the Creative Director during these events /li /ul /li libMarket Visits Local Engagement: /b ul liEnsure a unified approach during market visits through clienteling events, editor meetings, and cultural activations /li liCreate meaningful local moments to enhance brand relationships and visibility /li /ul /li /ul h3Technical Skills: /h3 ul liProven experience in defining and implementing global marketing and communication strategies, preferably in the luxury sector (Accessories as a plus) /li liSolid knowledge of PR dynamics and media relations (print, influencers, digital) /li liCompetence in managing high-profile events and fashion shows /li liAbility to analyze market data and campaign performance /li liExcellent knowledge of digital communication and social media platforms and tools /li liFluency in written and spoken English; knowledge of other languages is a plus /li /ul h3Soft Skills: /h3 ul liLeadership and coordination /li liEffective communication /li liStrategic vision and thinking /li liResults Orientation /li liProactivity and Flexibility /li liProblem Solving /li liNetworking and Relationships /li /ul h3Responsabilità del lavoro /h3 h3Technical Skills: /h3 ul liProven experience in defining and implementing global marketing and communication strategies, preferable in the luxury sector (Accessories as a plus) /li liSolid knowledge of PR dynamics and media relations (print, influencers, digital) /li liCompetence in managing high-profile events and fashion shows /li liAbility to analyze market data and campaign performanceExcellent knowledge of digital communication and social media platforms and tools /li liFluency in written and spoken English; knowledge of other languages is a plus /li /ul h3Soft Skills: /h3 ul liLeadership and coordination /li liEffective communication /li liStrategic vision and thinking /li liResults Orientation: /li liProactivity and Flexibility /li /ul h3Informazioni aggiuntive per i candidati /h3 pFor new joiners in this role in Italy, the initial annual gross salary is EUR 65.000 /p pThis salary has been determined on the basis of objective and gender-neutral criteria and corresponds to the compensation normally granted for this position at the time of publication of this job posting. Actual compensation may vary depending on factors such as your unique combination of experience and skills, seniority, and current organizational needs. /p pThis role also provides for participation in a bonus scheme, at Bulgari's discretion, based on factors such as individual and/or company performance. /p pIn addition to the benefits provided by law, further benefits may be granted in accordance with current company policies. /p pThe employment relationship will be governed by the provisions of the applicable national collective bargaining agreement (CCNL Terziario, Distribuzione e Servizi), as applied by Bulgari in Italy. /p #J-18808-Ljbffr