Digital Marketing Specialist

At STADA we pursue our purpose “Caring for people‘s health as a trusted partner” worldwide. Originally founded by pharmacists, we are a leading manufacturer of high-quality pharmaceuticals. More than 13300 employees around the globe live our values Integrity, Entrepreneurship, Agility and One STADA to achieve ambitious goals and shape the successful future of STADA.

EG STADA  is a part of the STADA Group and we take care for italian people's health since 1998.  
High production standards, ethical and sustainable development models, professional support to doctors and pharmacists and high training of our Field Forces are among the key factors of our success. These factors have led us to be a leading company in the Italian market of generic drugs and an active company in biosimilars, hospital-medicines and OTC. 
For our offices in Milan we are looking for

Digital Marketing Specialist

Milan | Italy (IT) | Full-time | Permanent 

We are looking for a results-driven and proactive Digital Marketing Specialist to support our digital transformation journey and help drive brand growth across multiple touchpoints. This role will play a key part in optimizing digital strategy, enhancing online brand presence, and improving the performance of paid media, owned assets and eCommerce channels.

Key Responsibilities:

1. Digital Planning & Media Optimization

• Support the development and execution of tailored digital strategies by product category and brand, aligned with business goals and regulatory frameworks
• Actively contribute to the optimization of digital media campaigns, with a focus on performance, innovation and creative assets
• Collaborate with internal teams and external partners to maximize retail media and marketplace visibility

2. Data, Measurement & Performance Analytics

• Leverage data capabilities across all brand websites and eCommerce touchpoints to generate actionable insights and enhance online presence
• Monitor and report on digital performance using key analytics platforms (e.g. GA4, GSC, Semrush) to guide optimization decisions
• Support the adoption and interpretation of advanced measurement frameworks (e.g MMM and Media Lift Analysis) to continuously improve media effectiveness

3. UX, SEO & Website Performance Optimization

• Assist in enhancing brand websites with a mobile-first, performance-oriented mindset
• Contribute to SEO strategy and implementation to strengthen organic visibility and support eCommerce traffic growth
• Continuous support UX/SEO enhancements on site and take part in onboarding a new web agency

4. eCommerce Acceleration

• Collaborate with Sales and external partners to to strengthen eCommerce performance across marketplaces and key e-retailers
• Optimize product visibility, content quality, and retail media activation to support online sell-out

Requirements:

Technical Skills:

• Hands-on experience with Paid Media platforms (Google Ads, YouTube, Meta)
• Strong familiarity with Google Analytics
• Working knowledge of SEO principles, UX best practices, and CMS platforms
• Understanding of eCommerce platforms and marketing practices

Soft Skills:

• Strong analytical and problem-solving abilities
• Team-oriented, with excellent collaboration and communication skills and a positive attitude
• Well organized in managing multiple priorities

Education & Experience:

• Master’s degree in Marketing, Communication, Business, or related fields
• At least 5 years of experience in a similar digital marketing role, ideally in healthcare industries
• Fluent in English (written and spoken)

What We Offer:

• The opportunity to contribute to the digital growth of well-established consumer brands
• A dynamic, international work environment, with ongoing interaction with our HQ and global teams, providing access to shared expertise and innovative tools
• Room for professional development and strategic involvement

Are you looking for new challenges where you can make a difference for people's health? We are looking for candidates with expert knowledge and an entrepreneurial spirit that enjoy working collaboratively in a global team. 

We would be pleased get to know you. Please use our online portal to submit your application: jobs.stada.com