Brand CRM Analyst

OverviewIn this role you support customer data management and analytics for all MaxMara Group brands, implementing centralised, data‑driven CRM policies at the worldwide level. You contribute to a high‑quality, omnichannel data foundation and deliver insights that guide Brand CRM strategies. You work with cross‑brand stakeholders to benchmark performance and promote data‑driven decisions. This is a chance to shape how the group understands customers and drives engagement at scale.ResponsibilitiesSupport data analysis and define data collection processes for all brands from an omnichannel perspectiveAnalyze purchasing and interaction behaviour using statistical methodsStay updated on main web data analysis tools and their developmentsEnsure data quality and governance across channelsLead training on customer data collection and management for Brand CRMsDefine standard metrics and KPIs for consumer engagement, acquisition, and retention across the groupPropose new analytics metrics as processes and markets evolveDevelop data visualization thinking to help stakeholders understand behavioural clustersShare results with Brand CRM Supervisors and provide benchmarksSupport Customer Strategy alignment with Corporate CRM guidelinesIndependently manage parts of Corporate CRM projects and report progress and issuesApply project management to respect deadlines, costs, and standardsSupervise projects through post go‑live phasesFoster learning, teamwork, and digital innovation within the functionPromote use of digital technologies for process management and stakeholder interactionsPromote sustainable development practices in line with organisational valuesQualificationsBachelor or Master degree in StatisticsAnalytical mindset for fashion industryPrevious experience in similar rolesGood English knowledge (B2 level)Advanced proficiency in BI tools such as Excel (mandatory) and Tableau (preferred)Team‑oriented attitude #J-18808-Ljbffr