Senior Category Trade Marketing Manager
Michael Page International Italia S.r.l.
- Multinazionale Consumer Healthcare
- Opportunità di crescita professionale
Azienda
Multinazionale leader nel Consumer Healthcare
Offerta
Il/la candidato/a ideale avrà le seguenti principali responsabilità:
- Definire i piani commerciali cross-channel per le categorie e i marchi di competenza, traducendoli in linee guida operative per il team Sales (distribuzione, assortimento, prezzi, promozioni, scontistica, esposizione e merchandising).
- Definire le priorità di assortimento per brand e canale e sviluppare progetti di categoria specifici per ciascun canale.
- Guidare il contributo commerciale per i brand esistenti e per i nuovi lanci di prodotto nei processi di stage-gate e budgeting, fornendo insight su clienti, categorie e shopper all'interno dei piani di marca
- Gestire la definizione delle priorità commerciali, coordinando le attività commerciali e definendo report di monitoraggio e avanzamento.
- Monitorare i principali indicatori di vendita (sell-in, sell-out e quote di mercato) per le categorie di competenza, nonché analizzare il ritorno sugli investimenti (ROI) delle attività implementate.
- Coordinare i materiali POP (Point of Purchase) per i brand assegnati.
Competenze ed esperienza
Il/la candidato/a ideale è laureato/a, possiede almeno 8 anni di esperienza professionale e un'ottima conoscenza della lingua inglese. Si distingue per una visione completa del business, una spiccata capacità di sviluppare relazioni di valore e solide competenze negoziali e di problem solving. Completano il profilo un approccio organizzato e orientato alle priorità, la capacità di lavorare efficacemente in contesti multifunzionali favorendo la collaborazione tra diverse funzioni aziendali e una naturale attitudine a gestire contemporaneamente attività e progetti complessi.
Completa l'offerta
Ottima opportunità di carriera.
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